How Does Your Gym Stack Up? Two-Brain Business Releases Annual State of the Industry Report
On Monday, Two-Brain Business published its annual “State of the Industry Report,” offering key insights into various important business metrics, including revenue and profit, average revenue per member, and client retention.
This year’s data was collected from gym management software companies Wodify and Kilo, covering approximately 7,000 gyms. For the second consecutive year, the report categorized gyms into four different groups.
- Big Group – Including CrossFit gyms, bootcamps, and HIIT done in classes.
- Small Group – Including semi-private and individual program design gyms.
- One-on-One – Personal training.
- Other – Non-coaching gyms, such as those selling access memberships, or gyms with diverse service offerings.
From there, Two-Brain developed a green, yellow, and red light system that allows gym owners to easily see how they compare to gyms that are below-average, average, and above-average in the dataset.
- Worth noting: Most gyms in the data – 68.6 percent – were big group gyms; therefore, we can infer that CrossFit and functional fitness gyms comprise the majority.
How Do You Stack Up?
While the report includes more than these five metrics, these are the most important for assessing a business’s health.
Monthly Revenue
According to the report, revenue of $ 25,000 or more per month at big group gyms was above average (green light) in 2025, up $1,000 from 2024.
- Yellow light gyms do between $13,500 and $24,999, while below-average gyms fall under $13,500.
Average Revenue Per Member (ARM)
According to the report, above-average ARM totals are at $187 or more for big group gyms, up from $169 in 2024.
- Meanwhile, average gyms have an ARM between $126 and $186, while below-average gyms have an ARM of $125 or less.
Length of Engagement (LEG)
Regarding gym client retention in 2025, a green light score at big group gyms – specifically Wodify gyms in the United States – was found to be over 25 months, or roughly two years.
- Average scores ranged from 15 to 24.9 months, while below average was under 15 months.
Two-Brain founder Chris Cooper said this metric is fundamental, but many gym owners lack an accurate understanding of their client retention.
- “Most gym owners overestimate their LEG. In our qualitative survey this year, we asked gym owners about this metric, but our analysis revealed that the numbers above are a much better guide than self-reported estimations,” he wrote in the report.
Coach Pay
While the report didn’t go into significant detail about coach pay and didn’t include a green, yellow, or red light chart for this metric, it did state that the average annual income for the highest-earning staff member, excluding the owner, at large group gyms in 2025 was $34,435.
Monthly Owner Benefit
Finally, the report revealed how much money is left for the owner after all expenses are paid, a metric they call monthly owner profit/benefit. In some cases, the owner has set aside this amount for their own salary, while in other cases, the money may be retained by the business as profit.
Above-average gym owners at big group gyms had a monthly owner benefit of $6,500 or more in 2025.
- Owners in the average category had a monthly owner benefit of between $2,800 and $6,499 per month. In contrast, those in the below-average category had $2,799 or less per month after all expenses were paid.
One Big Thing
In four of the above metrics, big group gyms performed slightly worse than all other types of gyms in the dataset.
- Monthly revenue: The above-average level at both small group and one-on-one gyms was $27,000-plus in 2025, $2,000 more than at big group gyms. Meanwhile, gyms in the “other” category had higher revenue, with monthly earnings exceeding $ 30,000.
- Average revenue per member: When it came to ARM, big group gyms ($187 for above-average) fell significantly behind both small group and one-on-one gyms. Above-average ARM rates at small group gyms in 2025 were $288-plus per month, while at one-on-one gyms, they were $ 360-plus per month.
- Coach pay: The average salary for the highest-earning coach at small group gyms in 2025 was $37,848, while at one-on-one gyms it was $48,961, considerably higher than the $34,435 at big group gyms.
- Owner benefit: Finally, the above-average category for owner benefit at small group gyms was reported at $7,000 or more, while at one-on-one gyms, it was $8,500 or more, again, considerably more than the $6,500 or more at big group gyms.
The Big Picture
While, to some extent, the Two-Brain report doesn’t show the whole picture – its data came from only two gym management platforms and included just a sample of the market – it still helps us spot industry trends. And it gives gym owners insights into how they compare to many other gyms.
For the most part, numbers have improved since 2024; however, it seems that the big group class model lags behind others, indicating there is still plenty of room for growth for affiliate owners.
