Still Not Advertising Your Gym? Here are Some Reasons to Consider It

December 13, 2023 by
Photo Credit: @madlabschooloffitness

More profitable gyms run paid ads, yet less than 50 percent of gyms relied on them in 2023. 

That’s coming from the annual State of the Industry report put out by Two-Brain Business which looked at 13,444 gyms and pulled data from gym management software companies PushPress, Wodify, TeamUp, and Kilo.

The details: The report found that 49.1 percent of gyms ran ads in 2023. And as for CrossFit gyms specifically—who made up a little more than 50 percent of the gyms in the report—only 44 percent consistently ran ads this year.

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