Is Your Client Retention Better than Average?

January 16, 2023 by
Photo Credit: CrossFit (@crossfit)

As an affiliate owner, losing clients is (unfortunately) par for the course. Just like you’re not going to sell everyone, you’re not going to keep everyone for five-plus years. 

But still, there’s a pang of pain any time a client quits. First you start to question what you did wrong, which is usually accompanied by a secondary pang because a little more money is about to go down the drain. And ultimately, you’re left feeling like gym ownership is a whole lot of two steps forward, one-and-a-half steps back. 

And while you might think your client retention is pretty good, a new State of the Industry Report that included 10,657 gyms put out by Two-Brain Business gym mentorship company,  in collaboration with software companies PushPress, Wodify and TeamUp, suggests the average client's length of engagement in our industry probably a whole lot less than you think.

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