New Two Brain Business Data Reveals 69 Percent of CrossFit Gyms Profitable, Median Coach Pay $24,000

January 13, 2021 by
Credit: The Element Movement: https://www.instagram.com/element.mvmt/
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Editor's note: A previous version of this story was unclear on the survey data. Tow Brain reached out to 30k gyms, but 6k responded, of which, 70% were CrossFit gyms.

Gym business mentorship company TwoBrain Business recently released an 84-page report generated from extensive research that dove into the state of the fitness industry in 2020. It includes data about business profitability, coach pay, advertising and marketing trends, and how COVID-19 has affected various aspects of the business. 

Why this matters: TwoBrain Business calls this “the most comprehensive, data-driven analysis of the fitness industry ever conducted.” At the very least, it can provide affiliate owners with useful insights as to where they stack up compared to other CrossFit gyms, and the industry as a whole.

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