WHOOP Targets Strength Training Insight With Acquisition of PUSH
WHOOP raised $200 million in its latest round of fundraising with an eye on expansion. The organization has kickstarted this process by acquiring PUSH, “ the Velocity-Based Training Coaching Solution” in a cash and stock transaction.
One big thing: WHOOP already provides in-depth data about day strain and recovery. Acquiring PUSH provides the opportunity to focus on weightlifting performance through such metrics as speed, power, force, and acceleration using sensors that can go multiple places on the body.
- PUSH has a sizable list of clients ranging from college and professional athletes to Olympians and military teams. The Toronto-based company provides personalized data, albeit with a different focus.
WHOOP will discuss this acquisition and the future of the company during WHOOP Unlocked 2021. This special Apple-style summit will take place on September 8, 2021, and will feature several special guests, such as Tony Robbins, Gabby Thomas, and Michael Phelps.
- Will Ahmed, founder and CEO: “Many of the members and organizations we serve have long asked for additional insight into the physiological impact of weightlifting and functional fitness. The integration of PUSH’s industry-leading strength-training technology into our platform will allow WHOOP to provide even deeper insight into how these activities impact the human body.”
The bottom line: WHOOP is the official wearable of CrossFit, the PGA Tour, LPGA Tour, and NFLPA due to the level of information provided to the respective athletes about their recovery and strain. Adding PUSH to the fold only furthers the ways that WHOOP can benefit its users.