Georgia Affiliate Does 24 Workouts in 24 Hours, Raises $100K for Childhood Cancer Research

September 13, 2021 by
Photo Credit: CrossFit Dynamo
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From August 27 to 28, more than 70 athletes participated in the fifth-annual 24 in 24 fundraiser at CrossFit Dynamo in Cumming, GA, raising $102,042 for the Rally! Foundation, an Atlanta-based organization that brings awareness to and supports childhood cancer research. 

Why it matters: “Childhood cancer treatments are grossly underfunded by the federal government, with only 4% of the National Institute of Health’s budget earmarked for childhood cancer, and that’s over ALL their different forms of cancer,” reads CrossFit Dynamo’s event page.

  • The Rally! Foundation grants funds to promising research, working to find better treatments and, ultimately, cures for childhood cancers. 

By the numbers:  In the past five years, CrossFit Dynamo has raised over $350,000 to support the Rally! Foundation. 

  • This year, they hit two major milestones: the total raised broke $100,000 and, athlete Michael Mendelssohn had an event PR, personally raising $17,000. 

The details: Similar to how other 24-hour events are structured, participants in the 24 in 24 completed one workout every hour. John Manser, owner of CrossFit Dynamo, described the day as “a whole month of programming thrown into one day,” noting that he changes the WOD lineup to keep things fresh and prevent injury. 

  • “It’s painstaking to keep up with body systems, rep counts, loads, and rest in between usage, but it’s worth it,” Manser added.

Participants signed up in teams of four or more in competitive and social divisions, with prizes awarded for the “best exercising” and fundraising efforts. 

  • “From my point of view, it’s a terrifying prospect, honestly,” Manser said. “This year I ran 48 WODs and participated in all but three of my 24.”
  • “I figure if people see me on my feet for 24 hours, doing the WODs next to them, it gives them the belief and conviction to keep going when body and mind are telling them to stop. They come out of the event better for it in all facets all the while being shown that they are supported far more than they thought they were from their friends and family,” he added. 

The bottom line: There were a handful of reasons Manser says he chose to start fundraising for Rally!. First, though the funding is national, the organization is local to his affiliate. Second, as the event page states, research on childhood cancer is lacking, leaving those affected with outdated, unsuitable treatments. And third, Rally! runs lean; Manser knows that only 7.5% of the money raised at 24 in 24 goes towards administrative costs. 

  • He added: “I proactively fight so that fewer parents and their children will have to go through that. I also give thanks that my son and I were spared. It’s just unimaginable to me how much they go through.”

Though by the end of 24 in 24 you’re, “stripped of everything physically, mentally, emotionally, and spiritually,” Manser is already prepping for next year’s event. He’s hoping to get more gyms, those looking to do “something special for their members and community,” and has the date set: August 26, 2022.

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