Breaking: Matt O’Keefe Announces He’s Leaving Loud and Live, “Other Plans Ahead”

January 20, 2022 by
Photo Credit: Courtesy of Matt O'Keefe (
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After four years as President of Loud And Live Sports, Matt O’Keefe announced that he’s leaving the company. This comes just a week after the 10th anniversary of Wodapalooza, an event hosted by Loud and Live.

One big thing: O’Keefe’s departure comes as a major blow to Loud and Live Sports, which has drastically expanded from just one event (Wodapalooza) to four CrossFit events internationally under O’Keefe’s leadership. O’Keefe’s connections and access to brands and athletes has served as a major boost for these events. 

  • Loud and Live now own and operate Granite Games, West Coast Classic, Madrid CrossFit Championship and Wodapalooza. 

“Today I close a door that I’m incredibly grateful for,” said O’Keefe.

In an interview with Morning Chalk Up, O’Keefe said stepping away from the company wasn’t an abrupt ending, rather, a decision he’s been considering for the past six to 12 months – especially leading up to Wodapalooza.

“Every year you go through that [Wodapalooza] it sort of adds to your love and dedication but it also takes a little piece of you away because it’s such a hard process. Event organizers know events are hard but with the passion and energy that goes into a Wodapalooza, it’s even harder. There’s so much emotionally at stake.”

“There’s a lot of factors…my family, my health, and just you know, looking at cool new opportunities that I have on the horizon and focusing more on things I want to focus on.”

When asked exactly what O’Keefe’s next opportunity might be, he said he wasn’t yet ready to announce it as he wanted to take these next few days to reflect on his time with Loud and Live and express gratitude for the time he spent with the company. However – he did say he will reveal what that next chapter is in the coming week.

“I’ve been an athlete representative for years, it’s an area that I want to make sure that I continue to really focus on. I have some stuff that I’ll want to talk about next week that I’m going to go and do.”

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