CrossFit Games

2022 CrossFit Games Sells Out Coliseum

May 6, 2022 by
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CrossFit’s general manager of Sport Justin Bergh announced that the Coliseum at the Alliant Energy Center sold out for the 2022 NOBULL CrossFit Games on a recent press conference with media.

  • Bergh: “The coliseum right now is sold out so there’s certainly demand and interest to be back to in-person competitions at the finals and that’s such a magical environment.”

One big thing: While CrossFit doesn’t release ticket sale numbers for the entire week that include both coliseum and festival packages, the seating arrangements for the coliseum will accommodate around 9,320 spectators.

  • CrossFit has indicated that an average of 14,000 people attend the Games each day, according to a 2022 vendor information deck distributed to interested parties.
  • In the RFP for a host site for the 2024 Games, CrossFit laid out a need for a minimum of 15,000 seats in both their primary and secondary venues.

Why it matters: Ticket sales are an important indicator of interest but it’s also a significant revenue opportunity for more than just the CrossFit Games.

  • With the minimum coliseum ticket price of $225, a sold out coliseum equals a minimum of $2,097,000 in ticket sales, not including the festival tickets and higher price tags.
  • The 2022 Torian Pro Oceania Semifinal sold out Saturday and Sunday at 5,500 tickets each day.
  • Despite these two sell outs, Semifinal sell outs are still few and far between.

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