2022 CrossFit Games Sells Out Coliseum
CrossFit’s general manager of Sport Justin Bergh announced that the Coliseum at the Alliant Energy Center sold out for the 2022 NOBULL CrossFit Games on a recent press conference with media.
- Bergh: “The coliseum right now is sold out so there’s certainly demand and interest to be back to in-person competitions at the finals and that’s such a magical environment.”
One big thing: While CrossFit doesn’t release ticket sale numbers for the entire week that include both coliseum and festival packages, the seating arrangements for the coliseum will accommodate around 9,320 spectators.
- CrossFit has indicated that an average of 14,000 people attend the Games each day, according to a 2022 vendor information deck distributed to interested parties.
- In the RFP for a host site for the 2024 Games, CrossFit laid out a need for a minimum of 15,000 seats in both their primary and secondary venues.
Why it matters: Ticket sales are an important indicator of interest but it’s also a significant revenue opportunity for more than just the CrossFit Games.
- With the minimum coliseum ticket price of $225, a sold out coliseum equals a minimum of $2,097,000 in ticket sales, not including the festival tickets and higher price tags.
- The 2022 Torian Pro Oceania Semifinal sold out Saturday and Sunday at 5,500 tickets each day.
- Despite these two sell outs, Semifinal sell outs are still few and far between.