CrossFit Games

NOBULL to Bring Madison to London with Fanzone Experience

July 25, 2022 by
Photo Credit: NOBULL
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Just days away from the kick-off of the 2022 NOBULL CrossFit Games, the title sponsor’s UK branch announced a unique opportunity for fans of the sport in London who will not be able to make the trip across the pond this year.

One big thing: The NOBULL Fanzone Experience “will allow the UK community to celebrate the 2022 NOBULL CrossFit Games in a big way here at home.” The goal “is to celebrate the global community within the sport, and give those in the UK a taste of the live action all the way from Madison.”

  • Sam Kitching, the General Manager of Europe for NOBULL, explained the thinking behind the Fanzone Experience: “We wanted to bring all the amazing things that happen at the CrossFit Games to London. A few of us have been fortunate to go to Madison which inspired us to do it. We love everything from the vendor village, the on-site workouts and obviously the competition itself, so we thought there was no reason we couldn’t give our local community that experience. I hope it will help get more people involved in the CrossFit Games and CrossFit itself. We want to help internationalize the sport.”

The details: Fans at the Fanzone Experience will have the opportunity to tackle infamous CrossFit Games workouts and shop the NOBULL CrossFit Games collection in the fully-oufitted retail space. There will also be a live stream of the CrossFit Games, a full vendor village, daily workouts, CrossFit Kids classes, more.

  • Kitching added: “It has a real festival feel to it and I am looking forward to spending time with the amazing community. We have set up some event stations that are centered around previous Games workouts. I am particularly looking forward to taking on the sprint course, which was inspired by the sprint workout in 2019 and seeing if I can beat Tia’s time, which isn’t very likely.”
  • “This event is particularly important to me because everytime I have come back from the CrossFit Games I have become more inspired about my training and the sport itself,” he added. “So I really want to be able to share that experience with the community. NOBULL was built out of this community and we want to continue to share amazing experiences with them through our events like the Fanzone and the CrossFit Games.”

The NOBULL CrossFit Games London Fanzone Experience will take place Saturday, August 6 and Sunday, August 7 at the Rosslyn Park Rugby Club. Admission is free, but attendees must reserve tickets for entrance and for workouts.

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