VIDEO: How the CrossFit Games Can Appeal to Non-CrossFitters
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With a goal in mind to grow the sport, a significant opportunity to do so is during the CrossFit Games broadcast. But is the current model conducive to grabbing the attention of non-CrossFitters — or — is it working against growing the sport? Morning Chalk Up’s Lauren Kalil, Brian Friend, and Emily Beers discuss ways the Games broadcast can improve to build a fan base outside of CrossFit in hopes of continuing the push to legitimize the sport.
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