Want to Run a Profitable Competition? Skip the Elites and Cater to the Masses

November 15, 2022 by
Photo Credit: Filthy 150(@filthy150)

Losing money has been a common theme for competition organizers in recent weeks.

The CanWest Games and the European Championship events are both under scrutiny for failing to raise enough revenue to pay the athletes their winnings. 

Further, at the Semifinals level, organizers like Atlas Games Director Alexis Leblanc-Bazinet have been transparent about the financial challenges his event has always had. 

Hell, even former CrossFit LLC owner Greg Glassman was open about the fact that Regionals competitions and the CrossFit Games were never money-making endeavors for his company. Filthy 150 Director Darina Dunne said she remembers having a conversation with Glassman during the Sanctionals days.

“The perception is the CrossFit Games makes money but it doesn’t. Greg Glassman told me he lost $14 million in 2018 on the Games,” Dunne said. 

This content is available exclusively to Members

Become an member and start enjoying full access to all our community and sports content, and an ad-free experience.


  • Exclusive content
  • Ad-Free web/app experience
  • Comments on articles
  • Exclusive 15% WIT discount
  • $1 per month for the first 4 months, $8 each month after

  • Exclusive content
  • Ad-Free web/app experience
  • Comments on articles
  • Exclusive private Facebook Group
  • Regular coffee breaks hang outs
  • Exclusive 15% WIT discount

Already a member? Log In.

Get the Newsletter

For a daily digest of all things CrossFit. Community, Competitions, Athletes, Tips, Recipes, Deals and more.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.