How a Wisconsin Gym Generated $110,000 from a Weight Loss Program in 2022

December 12, 2022 by
Photo Credit: Harbor Park Health and Fitness (@ harborparkhf)

Jason Yule recognized a trend at this gym: People would come in expecting to lose weight and would be consistent with fitness for a few months, but would then “just disappear,” said Yule, the owner of Harbor Park Health and Fitness in Kenosha, WI.

He eventually realized it was because they would become frustrated when they didn’t see the weight loss they were expecting, so they’d leave the gym, discouraged. 

That’s when he had the idea of creating a program designed specifically to focus on nutrition and weight loss first, and fitness second.

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