CrossFit Games

CrossFit Open 23.3 Livestream Numbers Demonstrate Significant Growth

March 5, 2023 by and
Photo credit: Ava Kitzi
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Now that the 2023 CrossFit Open’s announcements are over, we can get a full picture of the livestream views and where the sport is at in terms of fans and followers.

In its second year at the new time slot (12 PM PT, 3 PM ET), the 2023 CrossFit Open announcements showed fantastic growth in viewership. Even with non-elite athletes taking on the workout first, the livestreams amassed many more concurrent views than previous years. 

One big thing: Both maximum concurrent views (how many people were watching at once) and overall livestream views (after 24 hours) for 23.3 increased from last year. Furthermore, the total views after 24 hours for 23.3 further eclipsed the average views (after 24 hours) for all three announcements from 2022 (versus 23.3). 

The details: The 23.3 announcement recorded a maximum concurrent viewership of 128,658 and a total view count (after 24 hours) of 588,000.

How does this compare?

Max Concurrent128,658120, 336 113,62484,43297,339106,373
Total Views (24 hours)588,000649,779619,894538,789512,155523,443
  • The max concurrent average for the 2022 Open was 96,048, in 2023 it was 120, 872. It’s also important to note that trends in previous years have shown that viewership increased each week of the Open, and for the most part, 2023 followed that trend.
  • The total views per week average for the 2022 Open was 524,795, while total views (after 24 hours) for 2023 Open came in at 619,224. 

Let’s go back further: While the above numbers only include YouTube viewership, our 2020 data includes both YouTube and Facebook. Even so, the average total views after 24 hours for each of the five weeks was 367,857. With an average of almost 620k views over 24 hours, the 2023 statistics blow previous years out of the water.

The big picture: These numbers show positive growth and continue the trend we’ve seen over the past two years. We will continue to track viewership through the Open this year.

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