How To Host The Perfect Summer Throwdown: PR, Press, & Communications
In the previous pieces in this series, we talked about important elements of planning a competition, including logistics, finances, and programming. Now, it’s time to get the word out. If you haven’t read the previous parts of the series, you can head back to part one here.
One big thing: How you communicate all elements of the competition is critical in garnering athlete registration and ensuring a positive overall athlete experience. Here are a few questions to think through when planning your communication and marketing strategy for your throwdown.
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