Analyzing the 114% Growth of Creatine Sales in 2023

October 10, 2023 by
Photo Credit: Shutterstock

For most of us in the CrossFit community, adding creatine to our protein drink is just a regular part of the daily routine, but it turns out that has been far from the case for the average person outside the gym…until now.

According to recent data by sports research firm SPINS, creatine has seen 114% year-over-year growth for the 52 weeks ending August 13, 2023.

This was even more than double the growth of electrolyte powders (52% growth), which have absolutely exploded in popularity over the past year.

In this article, we’re going to look at the incredible rise of creatine sales over the past couple of years, and then delve into the factors that are driving this growth, along with insights and observations from people in the supplement industry.

Let’s get started.

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