Nike Launches New Strength Equipment Line

October 16, 2023 by and
Credit: Nike Strength
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Nike, one of the most iconic sports and fitness brands in the world, has launched its own version of strength equipment, ranging from dumbbells to barbells to even a squat rack. 

One big thing:  Despite the success of the Nike Metcon training shoe and a long association with CrossFit, this is the first time in its 51-year history that Nike has launched its own strength equipment. 

  • The list of current and former Nike-sponsored athletes is long and includes five-time Games champ Mat Fraser, Sara Sigmundsdottir, Noah Ohlsen, current Fittest Woman Laura Horvath, Gabriela Migala, and many more.

The details: Last week a new Instagram account appeared under the handle “Nike Strength” with the description, “Premium equipment to support athletes. Launching October 17th.” There was only one post, an artsy, angled shot of a backlight dumbbell emblazoned with the Nike Swoosh.

Now live, the Nike Strength website features pro athletes from a variety of sports training with the equipment, including LeBron James, Derrick Henry, Nelly Korda, Saquon Barkley and more.

In addition to being available online, Nike Strength gear is available at select retailers, including Dick’s Sporting Goods and Scheel’s

  • The “Nike Strength” branded products recently launched include: dumbbells, barbells, bumper plates, kettlebells, benches, and a squat rack. 
  • Dumbbells come in 24 different weight options ranging from 5 pounds to 100 pounds; kettlebells come in 11 sizes starting at 9 pounds all the way up to 88 pounds.
  • Nike barbells come in 15kg and 20kg. The bars have ceramic-coated color options such as orange and red with ‘Just Do It.’ in the center of the bar but are also available in basic chrome or black. The 15kg barbells start at $250, while the 20kg start at $285. (For comparison, the Rogue Fitness 15kg Bella Bar 2.0 starts at $235 and the 20kg Rogue Fitness Ohio Bar starts at $295) 
  • There are also bumper plates for sale, including change plates ranging from 1.25 pounds to 10 pounds. Bumper plates start at $35 and go up to $110 for a single 45 pound plate. They come in two colors; one is speckled and the others are black. 

Other equipment being sold includes a bench, squat rack, dip station, spotter arms, and a dumbbell storage rack. 

The bottom line: While the list of equipment is nowhere near what Rogue Fitness offers it’s clear Nike is trying to break into the CrossFit scene. Other fitness equipment brands have attempted this, but none have had quite the success of Rogue Fitness.

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