Born Primitive Donates 100% Of Profits to Charity Over Veterans Day Weekend
This Veterans Day, Born Primitive is donating 100% of profits, up to $100,000 to four different charities committed to serving our country’s military and first responders: Navy SEAL Foundation, Best Defense Foundation, Tunnel to Towers, and SEAL Future Foundation.
With every purchase made on their site today through Sunday, shoppers will be championing and supporting these impactful charities and organizations.
The big picture: Since day one, Born Primitive has been adamant that the brand must stand for something, and it must also leverage its platform to give back. To date, they have donated nearly $2 million to charity, an impressive feat considering the brand was born from humble beginnings in a garage nearly 10 years ago, just months before their co-founder, Bear Handlon, joined the Navy.
- As a veteran-owned company, they have always been proud of their American roots and what our country stands for. They continue to be inspired by the men and women who are willing to defend our freedoms at all costs.
- And on Veterans Day, they acknowledge the sacrifices that so many have made, including the spouses of our service members whose sacrifice is often overlooked.
Shoppers can choose from a huge variety of product categories, ranging from fitness, athleisure, outdoor, tactical, and their latest innovation–the Savage 1 training shoe, which broke out onto the CrossFit scene earlier this year and has received rave reviews. The first 1,000 orders will also receive a limited edition leather Born Primitive Flag Patch, a free 12-ounce bag of Black Rifle coffee, and one free month to their coffee club.
The charities: Navy SEAL Foundation – Provides immediate and ongoing support and assistance to the Naval Special Warfare Community and its families, offering critical support during times of illness, injury, and loss.
Best Defense Foundation– Ensures that any WWII veteran who wants a measure of closure or recognition has an opportunity to return to his battlefield, done via unique battlefield reunions held at sites throughout the world.
Tunnel to Towers – Builds mortgage-free smart homes for the most catastrophically injured veterans and first responders, helping them reclaim their day-to-day independence.
SEAL Future Foundation – Dedicated to providing the tools and resources necessary for a successful transition from active duty to the civilian world.
The bottom line: Born Primitive shoppers will have the opportunity for their purchases to make an impact on veterans, veterans’ families and first responders by shopping from Friday, November 10, through Sunday, November 12.