Born Primitive Raises $100,000 for Charity Over Veteran’s Day Weekend

November 15, 2023 by
Photo Credit: @bornprimitive
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For the second straight year, the popular apparel company Born Primitive has donated their profits from Veteran’s Day weekend sales to charities that support veterans. And also for the second year in a row, they reached their target of $100,000.

The money will be divided between The Navy SEAL Foundation, The SEAL Future Foundation, Best Defense Foundation and Tunnel to Towers.

Remind me: Born Primitive was founded by Navy SEAL and long-time CrossFit athlete Bear Handlon and Mallory Riley in 2014 after Handlon had his seamstress neighbor sew him a pair of compression shorts.

  • Ten years later, the company has a huge variety of apparel to choose from—from training, to outdoor to tactical apparel—as well as a training shoe, the Savage 1, which they released earlier this year.
  • With 75 employees, who have more than a century of military service combined, and distribution centers around from world, from Virginia Beach to Canada, the UK, Europe, Australia, South Africa, Israel and the Middle East, Born Primitive has donated nearly $2 million to charity to date, including $186,000 to gyms during the first wave of the pandemic.

Worth noting: The most popular Born Primitive products purchased over the Veteran’s Day weekend were the Woodsman stretchy flannel shirt, their new fleece-lined leggings, as well as their patriotic apparel, Handlon said.

The big picture: Handlon couldn’t be more proud of being able to donate $100,000 in sales from just one weekend, and he credits the CrossFit community for their support. 

  • “Since starting out of our garage, I think it’s pretty substantial (growth) and something we’re very proud of,” Handlon said. “But it is all made possible because of our loyal customers, who get fired up and support us any time we do this. They deserve all the credit.”

He added: “When Mallory and I started this company we wanted to make sure it was about more than making apparel. We have always wanted to leverage our platform and find ways to give back. And after 10 years, (our customers) have given us the ability to do that.”

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