Analyzing the Meteoric Growth of Creatine Gummies
Besides whey protein powder, creatine is the most popular, most researched, and most used fitness supplement on the planet, with approximately 50 million users globally.
Recently, creatine use has been growing at an extraordinary rate, and this meteoric rise doesn’t look like it will be slowing down anytime soon.
Creatine monohydrate powder remains the leader in the creatine market, thanks to its proven effectiveness and reasonable price. Still, other variations of creatine have shown to be the main drivers of the supplement’s growth over the past couple of years.
Creatine gummies are the most notable among these variations, and in the following article, we analyze its current spike in popularity online along with future growth expectations.
Increased Google Search Volume for Creatine Gummies
By looking at Google search volume for the term “creatine gummies,” we can see in the graph below that demand was pretty dormant until about 2022, when the product category really started to explode.
In the past five years, creatine gummies as a subsection of the creatine category have grown exponentially and are currently at an all-time high when it comes to traffic online.
At the time of this writing, users search for “creatine gummies” about 40,500 times per month on Google alone, which doesn’t include searches on Amazon.com or other search engines.
Speaking of Amazon, creatine gummies were ranked #2 on the list of the 25 best-selling products on Amazon in December.
This is an incredible accomplishment, especially during the Christmas season when competition for online sales is extremely high.
Creatine Gummies vs Creatine Powder
The exact reason for the increased demand for gummies over powder depends on each person, but there are three primary motivations, according to user reviews:
- Convenience: Many users report that creatine gummies are much more convenient for their lifestyle because there is no need to carry around a shaker bottle and mix powder with liquid.
Many users find it easier to take gummies to work or simply eat while in the car. The gummy form could also be a lot more appealing to people who have never used creatine before.
- Taste: Since a large portion of the recent growth of creatine and creatine gummies can be attributed to new users, taste is a big factor.
Tasteless creatine, which is the most popular form of creatine, is not attractive enough to these new users, so creatine gummy manufacturers have developed their gummies to taste like traditional gummy bears.
- Novelty: People typically love to try new products, and it seems that creatine is no different.
This gummy form of creatine also happens to make creatine much more enticing to younger demographics who still tend to see fitness supplements as too “hardcore.”
Creatine’s Continued Growth Trend
Although creatine gummies have already exploded in popularity, the creatine product category as a whole is expected to continue to rise for at least the next seven years.
As you can see from the chart above, the creatine market is expected to reach a massive $688 million in total sales in 2031, benefitting from a compound annual growth rate of 10.5%.
Some Final Thoughts
We in the CrossFit community have known about the incredible benefits of creatine for many years now, but it seems like more people are catching on.
Whether they are consuming creatine for muscle building, performance enhancement, improved cognitive function, or muscle mass preservation, creatine is becoming a staple for millions of new people around the globe in all age ranges and lifestyles.