On Thursday, June 11, training essentials brand and former CrossFit Games title sponsor NOBULL released a new addition to its footwear lineup, the Outwork Flex.
The details: Outwork is NOBULL’s legacy strength-training shoe, built for lifters who want maximum stability and durability for heavy compound movements. Keeping pace with the growing popularity of strength and fitness training, NOBULL is expanding the line with the Outwork Flex – designed with the stability you expect from Outwork, plus zoned durability for versatile training and flexibility so it’s comfortable right out of the box.
With the Outwork Flex, one will find a flexible and breathable spacer-mesh upper and a wider platform that allows for foot splay when lifting. There is a padded collar and tongue that add comfort during quick, dynamic movements, and a multidirectional herringbone outsole for traction on rope climbs.
Some background: In March 2021, CrossFit announced NOBULL as the title sponsor of the CrossFit Games and as the Official Footwear and Apparel Sponsor for CrossFit for at least three years.
The NOBULL era continued to see the prize purse increase at the Games. In 2021, CrossFit had the largest prize purse in Games history, and in 2023, the champions’ payout increased to $315,000.
In January 2024, NOBULL announced that it would merge with seven-time Super Bowl Champion Tom Brady’s health and wellness company, TB12, as well as his apparel brand, Brady Brand.
This not only furthered NOBULL’s presence in mainstream sports media but also helped cement its position in the market as a holistic health and wellness company. The brand has continued to grow since, debuting a nutrition line in January of this year that offers protein and electrolytes.
The new Outwork Flex, the third addition to the Outwork line, will be released on June 11 and will be available in eight colorways.
