“[The] leads converted themselves. They just said yes. It was nuts.”- Bill Russell, owner of CrossFit Cleveland in Rocky River, OH, on client acquisition in 2011-2014
Reebok Launches Latest Nano X4 Training Shoes
The very first Reebok Nano was launched in 2011 — and since then, there have been 14 iterations, with the latest being the Nano X4, a more breathable and ultra-lightweight shoe than any previous version.
Reebok’s Nano franchise represents CrossFit’s history and the sport’s exponential growth over the years. While other brands have come into the limelight, Reebok has maintained its place in the sport, partly due to the success and longevity of the Nano.
In a conversation with the Morning Chalk Up, Director of Training Footwear, Tal Short, provides readers with a behind-the-scenes look at what went into making the Nano X4.
“Just like with the gym. We hit a PR, but we don’t stop. We’re always trying to evolve, trying to get better,” Short says.
“When we launch a Nano, our goal is to get consumer feedback based on that. We do a ton of wear testing, but we also want to see once people put it on and wear it, what do they like? And then, more importantly, what they don’t like and then how can we fix it?”
The newest Nano X4 “is more of an upgrade” and an “enhanced” version of the Nano X3, Short says.
The training shoe retail space is expansive and “we’d love to get them [athletes] to wear Reebok. But our goal as a company is to get people moving and really express themselves. At the end of the day, as long as people are moving, we’re in a good spot; we’re happy with that,” he says.
What sets Reebok apart from other brands is the institutional knowledge and overall popularity of the Nano. The shoe has been a mainstay since the very beginning of CrossFit and has evolved with the sport as it has grown and shifted. Reebok was the title sponsor for the CrossFit Games for 10 years.
Beyond the Game: A Student Athlete's Quest to Transform Hair Management in Fitness
In the midst of getting her undergrad, Nicole, a dedicated athlete, faced a recurring issue with conventional hair elastics. With long, thick hair, constant readjustments drained her energy.
To solve this problem, she invented Hairstrong – an adjustable, durable elastic designed for functionality. Featuring an innovative toggle, robust bungee elastic, and sweat-wicking fabric, Hairstrong is the optimal solution for active individuals.
As a CrossFit enthusiast, Nicole can confidently tackle any movement without interruptions. Tailored to various hair types, Hairstrong ensures a secure, custom fit every time.
🎙️ 🎙️ The Weekly Buzz: Check out our news brief collab between the Morning Chalk Up and Kettlebells and Cocktails and get caught up on some of the top community, affiliate, and sport stories of the week.
On this week’s episode: Joe and Niki discuss the big news of the week, CrossFit’s new Official Apparel and Footwear Sponsor, and last-minute news heading into TYR Wodapalooza.
CrossFitters Supporting CrossFitters: Invictus Boston is working to support CrossFit Sderot after six of their members were killed and many more displaced.
100% of funds raisedwill go towards helping CrossFit Sderot re-open their doors for their community and ensuring their coaches can support their families during this difficult time.
New Nano Alert 👟 🔥: The Reebok Nano X4 is coming on January 12. Learn more soon.
Long-Time Gym Owners Talk Client Acquisition from 2007 to 2024
Dave Henry remembers the challenges of finding new clients in 2007.
Nobody knew what CrossFit was and “online marketing wasn’t a thing yet,” said Henry, who opened CrossFit London in Ontario in 2007.
His first gym was in his parents’ garage, where he fought for space with their lawn mower and car and mostly trained himself and his friends, and because he didn’t have much equipment, he had to get creative.
Our Favorite Moments from TYR Wodaplaooza’s Recent Past
Held within the first few weeks of January, TYR Wodapalooza has always been the unofficial kick-off of the CrossFit calendar.
Changes have arisen each year, from the programming and location of the workouts to the duration of the event as a whole and the addition of new divisions.
With the 12th annual TYR Wodapalooza just days away (January 11 through 14, to be exact), we anxiously look forward to all that is about to go down while reflecting back on some of the biggest moments from the last few years. Here are some that stood out.
This year marked Pat Vellner’s third consecutive win at the competition, finishing the weekend with two event wins and an average finish of 5.5 across all the workouts. Alexandre Caron and Sam Cournoyer took second and third, respectively, rounding out the Canadian podium.
After a slow start, Emma McQuaid quietly climbed her way up the leaderboard to a tight finish, beating out second place by a narrow margin.
Competing with Team Kriger out of Norway, we watched Kristin Holte throw down one final time. And what a last hurrah it was, with Holte taking first place in the Elite Female Team Division.
We saw Haley Adams compete on a team for the first time, as she was a member of MayFem. She took home second overall, alongside fellow Mayhem athletes.
We watched youngsters Anikha Greer and Dallin Pepper battle against the big guns in the Elite Individual Division. At the time, Greer had yet to make a big splash on the scene, and Pepper had only been widely known as a teen competitor up to this point.
All three Panchik brothers — Spencer, Saxon, and Scott — competed in the Elite Individual Division, finishing in seventh, eighth, and ninth place, respectively.
Okay, so it’s that time of the year when we all say “New Year, New Me”. Well, Morning Chalk Up has your back with our New Year Nutrition Guide – your secret weapon for smashing fitness goals, conquering new milestones, and becoming the best version of YOU!Because this year, it’s not just about saying it – it’s about owning it!
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A rotator cuff injury is one of the most common in our sport, so it's imperative that we keep them happy and healthy, focusing on pre-hab and strengthening. Try these five exercises that can be done on their own or as a great warm-up.
With super-blends created to help you sleep, unwind, hydrate, recover, and energize, Beam has an option for you, giving you that boost you need to maximize your health. Place a one-time order or subscribe and save.
Try these core exercises, led by Bethany Flores, to help prep your body for deadlifts. They are a great way to strengthen the core muscles, protect your back, and help you focus on bracing and breathing.
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