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A Look Back: TYR WZA’s Recent Past

Morning Chalk Up

January 8   |   POWERED BY


Good morning and welcome to the Morning Chalk Up.

In today’s edition:

  • The Reebok X4 is coming, and we got a sneak peek
  • How has client acquisition changed since the early days?
  • Memory Lane: TYR WZA’s recent past

Elevate your gains in 2024 with Morning Chalk Up’s New Year Nutrition Guide.

QUOTE OF THE DAY + Send us a Quote

“[The] leads converted themselves. They just said yes. It was nuts.” - Bill Russell, owner of CrossFit Cleveland in Rocky River, OH, on client acquisition in 2011-2014

  Reebok Launches Latest Nano X4 Training Shoes  

Reebok Launches Latest Nano X4 Training Shoes

The very first Reebok Nano was launched in 2011 — and since then, there have been 14 iterations, with the latest being the Nano X4, a more breathable and ultra-lightweight shoe than any previous version.

Reebok’s Nano franchise represents CrossFit’s history and the sport’s exponential growth over the years. While other brands have come into the limelight, Reebok has maintained its place in the sport, partly due to the success and longevity of the Nano.

In a conversation with the Morning Chalk Up, Director of Training Footwear, Tal Short, provides readers with a behind-the-scenes look at what went into making the Nano X4.

  • “Just like with the gym. We hit a PR, but we don’t stop. We’re always trying to evolve, trying to get better,” Short says.
  • “When we launch a Nano, our goal is to get consumer feedback based on that. We do a ton of wear testing, but we also want to see once people put it on and wear it, what do they like? And then, more importantly, what they don’t like and then how can we fix it?”

The newest Nano X4 “is more of an upgrade” and an “enhanced” version of the Nano X3, Short says.

  • The training shoe retail space is expansive and “we’d love to get them [athletes] to wear Reebok. But our goal as a company is to get people moving and really express themselves. At the end of the day, as long as people are moving, we’re in a good spot; we’re happy with that,” he says.

What sets Reebok apart from other brands is the institutional knowledge and overall popularity of the Nano. The shoe has been a mainstay since the very beginning of CrossFit and has evolved with the sport as it has grown and shifted. Reebok was the title sponsor for the CrossFit Games for 10 years.

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SPONSORED Hairstrong_1704215557
Beyond the Game: A Student Athlete's Quest to Transform Hair Management in Fitness

Beyond the Game: A Student Athlete's Quest to Transform Hair Management in Fitness

In the midst of getting her undergrad, Nicole, a dedicated athlete, faced a recurring issue with conventional hair elastics. With long, thick hair, constant readjustments drained her energy.

To solve this problem, she invented Hairstrong – an adjustable, durable elastic designed for functionality. Featuring an innovative toggle, robust bungee elastic, and sweat-wicking fabric, Hairstrong is the optimal solution for active individuals.

As a CrossFit enthusiast, Nicole can confidently tackle any movement without interruptions. Tailored to various hair types, Hairstrong ensures a secure, custom fit every time.

Ditch distractions with Hairstrong.


🎙️ 🎙️ The Weekly Buzz: Check out our news brief collab between the Morning Chalk Up and Kettlebells and Cocktails and get caught up on some of the top community, affiliate, and sport stories of the week.

  • On this week’s episode: Joe and Niki discuss the big news of the week, CrossFit’s new Official Apparel and Footwear Sponsor, and last-minute news heading into TYR Wodapalooza.

CrossFitters Supporting CrossFitters: Invictus Boston is working to support CrossFit Sderot after six of their members were killed and many more displaced.

  • 100% of funds raised will go towards helping CrossFit Sderot re-open their doors for their community and ensuring their coaches can support their families during this difficult time.

New Nano Alert 👟 🔥: The Reebok Nano X4 is coming on January 12. Learn more soon.

ICYMI: From Under Armour to GORUCK, take a stroll down the CrossFit Games’ sponsorship memory lane.

  Long-Time Gym Owners Talk Client Acquisition from 2007 to 2024  


Long-Time Gym Owners Talk Client Acquisition from 2007 to 2024

Dave Henry remembers the challenges of finding new clients in 2007.

Nobody knew what CrossFit was and “online marketing wasn’t a thing yet,” said Henry, who opened CrossFit London in Ontario in 2007.

His first gym was in his parents’ garage, where he fought for space with their lawn mower and car and mostly trained himself and his friends, and because he didn’t have much equipment, he had to get creative.

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  Our Favorite Moments from TYR Wodaplaooza’s Recent Past  

Our Favorite Moments from TYR Wodaplaooza’s Recent Past

Held within the first few weeks of January, TYR Wodapalooza has always been the unofficial kick-off of the CrossFit calendar.

Changes have arisen each year, from the programming and location of the workouts to the duration of the event as a whole and the addition of new divisions.

With the 12th annual TYR Wodapalooza just days away (January 11 through 14, to be exact), we anxiously look forward to all that is about to go down while reflecting back on some of the biggest moments from the last few years. Here are some that stood out.


  • After a slow start, Emma McQuaid quietly climbed her way up the leaderboard to a tight finish, beating out second place by a narrow margin.
  • Competing with Team Kriger out of Norway, we watched Kristin Holte throw down one final time. And what a last hurrah it was, with Holte taking first place in the Elite Female Team Division.
  • We saw Haley Adams compete on a team for the first time, as she was a member of MayFem. She took home second overall, alongside fellow Mayhem athletes.
  • We watched youngsters Anikha Greer and Dallin Pepper battle against the big guns in the Elite Individual Division. At the time, Greer had yet to make a big splash on the scene, and Pepper had only been widely known as a teen competitor up to this point.
  • All three Panchik brothers — Spencer, Saxon, and Scott — competed in the Elite Individual Division, finishing in seventh, eighth, and ninth place, respectively.
  • After winning the West Coast Classic, Bethany Shadburne withdrew from the 2021 CrossFit Games due to COVID. The 2022 Wodapalooza was her return to competition, and she walked away in second place overall, only nine points out of first.
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  Our Favorite Moments from TYR Wodaplaooza’s Recent Past  

Morning Chalk Up New Year Nutrition Guide

Okay, so it’s that time of the year when we all say “New Year, New Me”. Well, Morning Chalk Up has your back with our New Year Nutrition Guide – your secret weapon for smashing fitness goals, conquering new milestones, and becoming the best version of YOU! Because this year, it’s not just about saying it – it’s about owning it!

Because Tacos Won't Solve All Your Problems.


Home-Brewed Cough Remedy

Try this simple cough and cold remedy, made with natural ingredients, to help soothe sore cold-weather throats. Hack your health this winter and stay at the top of your game.




Wodify's Insider Guide to Retention Success

Want to know the secret to higher retention rates? Meet Wodify's “Retention Recipe”! This proven formula has pooled years of data to help over 5,000 fitness businesses gain retention success. Dive into Wodify's insider's guide and unveil the 3 core values that have the power to elevate your retention rates by up to 20%.



Rotator Cuff Strengtheners

A rotator cuff injury is one of the most common in our sport, so it's imperative that we keep them happy and healthy, focusing on pre-hab and strengthening. Try these five exercises that can be done on their own or as a great warm-up.



Supercharge Your Sleep With Beam

With super-blends created to help you sleep, unwind, hydrate, recover, and energize, Beam has an option for you, giving you that boost you need to maximize your health. Place a one-time order or subscribe and save.



Core Work for Deadlifting

Try these core exercises, led by Bethany Flores, to help prep your body for deadlifts. They are a great way to strengthen the core muscles, protect your back, and help you focus on bracing and breathing.


Celebrating a PR, hosting a fundraiser, this, that, or otherwise? Send us a tip.

3/1 - 3/31: Sit Ups For Pups (Everywhere, Anywhere Online)
3/2: The LKW Games (Lake Waccamaw, North Carolina)
3/9: The Valkyrie Fitness Competition (Tampa, FL)
3/16: Upper Hunter Strongest Novice (Muswellbrook, Australia)
3/16: Oceanside CrossFit 1st Annual Shamwod & Shenanigains (Oceanside, Ca)
3/16: Shamwod & Shenanigains (Oceanside, Ca)
3/16: Shamwod & Shenanigains (oceanside, ca)
3/23 - 3/24: Beach Brawl (Spring) (Pensacola Beach, FL)
3/23: Masters Distinguished Games (Fort Wright, KY)
3/23: CFL Teen Take Over (Lorton, VA)
4/6: Girls Gone Rx Ohio (Lancaster, Ohio)
4/6 - 4/7: SeaDog Summer Showdown (Jupiter, Florida)
4/6: Girls Gone Rx Minnesota (Austin, Minnesota)
4/6: Girls Gone Rx Kentucky (Richmond, Kentucky)
4/6: Best Babes Decatur (Decatur, Alabama)
4/6: Best Babes 608 (Janesville, Wisconsin)
4/6: Best Babes South Carolina (Beufort, South Carolina)
4/6: Best Babes Houston (Houston, Texas)
4/6: Best Babes Wyoming (Cheyene, Wyoming)
4/6: War Off I-4 (Deland, FL)
4/6 - 4/7: No Pain No Game (Legnano, Italy)
4/6 - 4/7: Shack Team Edition (Rome, Italy)
4/6: Best Babes South Carolina (Beaufort, SC)
4/6: Best Babes Decatur (Decatur, AL)
4/6 - 4/7: Landifornian Battle (Seignosse, France)
4/6: Two Peas in a Pod: Mixed Gender Partner Comp (Burlington, MA)
4/6: Best Babes Tampa (Tampa, Florida)
4/13: Queens of Oly Rockledge (Rockledge, FL)
4/13: Queens of Oly East Tennessee (Bulls Gap, TN)
4/13: Fittest on Main (Boaz, AL)
4/19 - 4/21: Crash Crescendo (Spartanburg, SC)
4/20: Barbells For Bullies: Community Workout Savannah (Savnnah, Georgia, US)
4/20: Festivus Games @ CrossFit Plattsburgh (Plattsburgh, NY)
4/20: Festivus Games @ CrossFit Masiphumelele (Kommetjie, Cape Town, South Africa)
4/20: Festivus Games (Goderich, Canada)
4/20: Festivus Games (Clermont, FL)
4/20: Festivus Games @ The Gym – CrossFit Kilo (Cedar Falls, IA)
4/20: Festivus Games @ CBM Sirens (Caledonia, MS)
4/20: Festivus Games @ Coyote Valley (San Jose, CA)
4/20 - 4/21: Okanagan Valley Throwdown (Penticton, British Columbia)
4/20: The Fittest 4 (Sunshine Coast, Australia)
4/20: Embrace the Challenge (Mentor, Ohio)
4/20: Festivus Games @ CrossFit Pagosa (Pagosa Springs, CO)
4/20: First EVER Adaptive Festivus Games Competition (Waterford, United States)
4/20: Festivus Games (WAUKESHA, WI)
4/20 - 4/21: BGR Contest Spring Edition (Bergerac, France)
4/20 - 4/21: Okanagan Valley Throwdown (Penticton, British Columbia, Canada)

See all upcoming events

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