“It's not stress that kills us, it is our reaction to it.”- Hans Selye
Gym Owner Opinion Mixed; Some Applaud CrossFit’s Affiliation Fee Announcement, Others Threaten to Leave
A schism of opinions and emotion: That was what ensued Thursday in the community when CrossFit LLC announced they’ll be raising affiliate fees in 2024 for the first time in 11 years, a decision that’s proven to be one of the most polarizing of the year.
Remind me: Affiliate fees will increase to $4,500 in 2024 for those currently paying $3,000 a year (the majority of affiliates), while others with grandfathered fees will see a more gradual increase to $4,500.
Further, affiliate owners will now be required to be CrossFit Level 2 coaches, and will have 12 months after renewing their affiliation to enroll in the certification, should they not already have it.
In return, CrossFit LLC is promising to add more value to affiliates, so they can “build a strong, sustainable business,” said CEO Don Faul.
The reaction: Some gym owners were outraged and immediately announced their intention to deaffiliate their gym from CrossFit, while others strongly supported the decision with an “it’s about time” reaction.
What the “I’m out” camp is saying:
“I have a small gym. I can’t afford this fee increase. I’m out.”
“What has CrossFit ever done for us? My business is driven on word of mouth, not from the CrossFit brand. I’m out.”
“CrossFit promised my rates would never go up, and now they’re going back on their word. I’m out.”
“A fifty percent increase? That’s just way too big of a rate increase all at once. I might be out.”
“The timing of the announcement is terrible: right before the end of the year when money is at its tightest.”
“The Level 2 requirement is just out of touch, as many gym owners today are investors or have turnkey operations and aren’t even on the floor coaching anymore.”
“The Level 2 requirement is nothing but a money grab.”
“How does a Level 2 make you more qualified to open a gym than a Level 1?”
What the “it’s about time” camp is saying:
“It has been 11 years since we have seen an increase. It’s about time.”
“Grandfathering rates never made sense anyway. Not at the member level and not at the affiliate level. It’s about time everyone pays the same affiliate fee.”
“It’s about time there’s a Level 2 requirement. It’s absurd you could take your Level 1 and open a gym right away.”
“This is a good business decision on CrossFit’s part and it is what is needed to grow the ecosystem.”
“This should create a much-needed barrier to entry for new gym owners, as it will ensure they treat gym ownership as a business, not just a hobby.”
“We have all raised our rates on our members, so it makes sense that CrossFIt also has to raise their rates on us.”
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🎙️ 🎙️ The Weekly Buzz: Check out our news brief collab between the Morning Chalk Up and Kettlebells and Cocktails and get caught up on some of the top community, affiliate, and sport stories of the week.
On this week’s episode: Joe and Niki discuss the big news of the week, CrossFit’s affiliation fee increase and the reaction from the community.
✍️ 📝 Help Wanted: WIT is hiring a new head coach for their London location in St. Paul’s. Check it out and, if interested, apply by December 15.
Aussie-born Jake Douglas was forced to withdraw from the Down Under Championship when he sprained his SI joint during the first event.
The third and final day of the Down Under Championship 2023 started indoors at the WIN Entertainment Center in Wollongong, Australia on Saturday, December 3.
Peter Ellis came into Day 3 with a convincing 66-point lead over his nearest competitor, Jonathan Dunlop. The battle for second and third was going to be tight, with Zane Shellabear-Healey, Jonathan Dunlop and Zac Thomas, all in contention for a spot on the podium.
On the women’s side, Madeline Sturt came into Day 3 in first place with a 33-point lead over Grace Walton. Anikha Greer surged her way to third place after an impressive Day 2, just one point ahead of Daisy McDonald. With three events left in the competition, all of the podium spots on the women’s side were up for grabs.
The first event of the day was:
Event 6: Catch Ya Later
2 Rounds for Time of:
10 Strict Wall-facing Handstand Push-ups
18 Dual Kettlebell Squats
10 Strict Wall-facing Handstand Push-ups
15 Barbell Back Squats
10 Strict Wall-facing Handstand Push-ups
12 Deadball Squats
16-Minute Time Cap
Men: 70 pounds (32kg)
Women: 53 pounds (24kg)
Men: 187 pounds (85kg)
Women: 132 pounds (60kg)
Men: 155 pounds (70kg)
Women: 110 pounds (50kg)
3, 2, 1…Go:
This workout was all about managing shoulder fatigue and getting through the strict wall-facing handstand push-ups as smartly and efficiently as possible.
How Local Affiliates Are Giving Back This Holiday Season
The CrossFit community has long been known for its charitable efforts and the work it has done to give back to its local communities.
One big thing: The holiday season is often the peak time of the year for giving back, with many nonprofits raising up to one-third of their revenue during December. This year, we surveyed local affiliates worldwide to find out how they are giving back to their communities this holiday season and how your affiliate can as well.
Host a Charitable Event: A CrossFit-themed event where proceeds and/or donations are for charity is a great way to give back to the community.
For the past eight years, CrossFit Amoskeag of Bedford, NH, has hosted a charitable event to support the Make-A-Wish Foundation.
This year, they plan to host the same event but will be donating to a local animal shelter.
Similarly, Bionic CrossFit in Newington, CT, has hosted an in-house holiday competition for several years.
The admission to participate in the competition is simply an item for their annual toy drive, though all members are encouraged to donate to the toy drive whether they compete or not.
The toys are donated to Newington’s local social services department, which distributes them to families in need for the holidays.
Adopt a Family: Adopting a family through the Salvation Army or a local Secret Santa program is a great way to spread the love this holiday season to those who might not otherwise be able to afford it.
CrossFit Convergence in Tallahassee, FL, has adopted 10 families through their local Salvation Army. In turn, they have been able to provide holiday celebrations to 10 at-need families who might not have been able to do so themselves.
CrossFit Proprius in Santa Rosa, CA, has participated in their local Secret Santa Program for several years.
In the first year, they helped to spread holiday cheer to 35 families. That number climbed to 55 in 2022, and this year, they hope to be able to give a holiday celebration to 75 families.
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