WIT Fitness, a London based gym and apparel retailer, partnered with Nike Training to create WIT X Nike Paris, to run alongside the CrossFit French Throwdown from June 26 until Friday, July 5. They took over the retail space of a former H&M to create a fully integrated shopping and training experience located in the heart of Paris.

Nike Metcon 5: Last night, the fifth iteration made its retail debut last night in Paris, a whopping 11 days before its Europe-wide availability.

  • Mackenzie Bloom, Marketing and Creative Director: “Partnering to launch the Metcon 5 is a major win for WIT as they establish themselves as not only a London retailer, but as a global authority in training, and continue on in their trend of collaborating with the biggest brands in training to deliver unique and innovative launches.”
  • Shoppers will actually be able to try on and test the Metcon 5 in store, as long as they are a Nike + member. Customers can signup at the door. Nike product experts will be on hand to answer questions and get you fitted.
  • The Metcon 5 is available for purchase starting at 10:00 am today, local Paris time through July 5.
Athletes testing out the new Nike Metcon 5 at the WIT X Nike pop-up in Paris, France (Photo credit: WIT)

How to get the most out of the WIT x Nike Paris experience:

  • Take a class from WIT Training coaches and Nike master trainers: Free classes and seminars are offered daily at the WIT + Nike Pop-Up shop, including Chris Hinshaw with Aerobic Capacity. Book them here.
  • Get a WOD in: WODs and Open Gym takes place at the pop-up daily. Reserve your spot to get a little sweaty.

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CrossFit French Throwdown


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