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Chipotle Delivers “The Fittest” Meals On Earth During COVID-19

May 13, 2020 by

Fast-casual chain Chipotle knows cooped-up-customers are finding it hard to keep their nutrition on track, and who better to provide that extra motivation to stay healthy than the Fittest On Earth.

Cue Chipotle’s newest ambassadors — Tia-Clair Toomey and Mat Fraser — with their custom bowls for those self-isolating and not wanting to return to the gym carrying the weight of COVID-19.

Source: Facebook/Mathew Fraser

What’s on the menu? Fans at Wodapalooza in Miami got their first taste of these limited edition menu items. Now Chipotle has added the Toomey and Fraser lifestyle bowls — for purchase on the app or online — throughout May.  

  • In a statement, Chipotle’s Chris Brandt saId: “We’re encouraging our fans to eat healthy their way with new menu options inspired by orders from some of our most influential fans in the fitness world.”
  • The brand has also been promoting live workouts and Q&A’s including ones with 2019 CrossFit Games Champions, Mat Fraser and Tia-Clair Toomey during COVID-19.

But why? Chipotle said it developed the new menu — which also includes 3 other meals from fitness coach Chris Brickley, cycling instructor Cody Rigsby and Dr. Mark Hyman — after finding that consumers were struggling to keep up their healthy habits during COVID-19.

Chipotle, alongside YouGov, surveyed 1,175 people and found that a third of respondents were eating more “junk food” while self-isolating; 44 percent also said they’d fallen off their workout schedule and 67 percent were trying to limit heading to the grocery store.

What’s in it for the champs? It’s pretty cool having a menu item at Chipotle carrying your name. Mat Fraser’s also been enjoying the paid perks of his partnership with Chipotle since earlier this year and it’s likely Toomey is also on the payroll.

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Mathew Fraser | Tia-Clair Toomey

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