The four-time Fittest Man on Earth Mathew Fraser received the holy grail of gift cards — his own Mathew Fraser Chipotle card granting him unlimited burritos (or bowls) for a year. The fast-casual Mexican-style restaurant has long been popular with CrossFitters looking for quick, healthy options.
One big thing: Starting in February at the 2020 Wodapalooza CrossFit Festival, Chipotle has increasingly dipped their toes into the CrossFit waters. They also signed both Fraser and Tia-Clair Toomey, added two lifestyle bowls named after the two champions to their nationwide online menu, and sponsored United in Movement’s mega fundraiser last month.
- Chipotle does more than $5 billion in revenue annually.
- The trend of more major non-CrossFit brands entering the sport is an encouraging sign. Chipotle joins Volkswagen and now Gillette in athlete sponsorships, which could translate into bigger paychecks and larger opportunities at the top of the sport.
- “Chipotle Delivers ‘The Fittest’ Meals On Earth During COVID-19”
- “Sigmundsdottir Signs with Volkswagen”
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Fast-casual chain Chipotle knows cooped-up-customers are finding it hard to keep their nutrition on track, and who…