“We are Vista”: Mexico City’s Vista Fitness Becomes First NCFIT Partner in Mexico
Read this post in Spanish.
“We are not a gym, we are Vista”
More than a simple slogan, Vista Fitness in Mexico City opened in 2013 with a mission to bring health and fitness to the Mexican community. Now, they are the first NCFIT Partner gym under the new NCFIT Partnership Program in the country.
- A bit of history: In Mexico and Latin America, CrossFit has fought a legal battle for more than eight years over the use of the CrossFit trademark in various countries — currently, any gym can use of the name regardless of whether or not they are officially affiliated, and there are no regulations regarding coach certification or business growth.
At the beginning of June, NCFIT announced its new partnership program led by Jason Khalipa, the founder and president, and his team. Partner gyms receive programming, session plans, as well as coach and business development tools.
- Why it matters: In Mexico, CrossFit arrived through the ESPN3 television network in 2011, for the general population it appeared to be a training methodology for the ultra-fit, not the weekend warrior or mom of three just trying to be healthy.
- “For the vast majority of us who do this, it has been difficult to make people understand that it is more than carrying, moving fast and looking strong,” explains Christian Solís, one of the founders of Vista Fitness.
Solís is the brother of regional athlete Fanny Solís, who is also part of the Vista team and who notes that the decision to opt for the NCFIT Partner model provides a system that allows growth in education and provides opportunities to learn about business methods.
- Jason Khalipa: “We are looking to expand with amazing partners. There’s an incredible demand in Mexico and Latin America. It’s been powerful and meaningful to me. I’m honored and feel driven to create a group of like-minded partners around the world.”
- Christian Solís: “”This new NCFit system…allows us to open a different market by refocusing on the things that really matter.”