CrossFit Games’ Return to Live TV Brings 400,000 Additional Viewers
This year, the CrossFit Games returned to television for the first time after a two-year-long hiatus.
One big thing: The two hour live broadcast on CBS Sports welcomed an additional 380,000 viewers to the 2020 CrossFit Games, bringing the total viewership over the course of the weekend to 11,543,983. These numbers still do not include the Pluto TV stream by CBS over the course of the weekend.
- The additional views mean that the 2020 CrossFit Games had 31% more views per day than 2019, where the average views per day were just under 3 million less than in 2020.
Back to the television: 2018 was the last time we saw the CrossFit Games on live television broadcast. In 2019, significant changes to the Games meant that viewers could only watch via online streaming services.
- The return of The CrossFit Games back to live TV broadcast is a promising change that will hopefully fuel the growth and expansion of the sport into mainstream media.
Why it matters: The significant increase in online spectators for the 2020 CrossFit Games is a testament to the continued growth of the sport of fitness despite a challenging year for the brand of CrossFit. This year, the Games did more than just crown the fittest on earth, they brought communities back together and reunited CrossFit fans around the world in the spirit of fitness.
Go deeper:
- Final Day At The CrossFit Games Brings Total Viewership Over 11 Million
- The (2020) CrossFit Intimacy Games: You’ll Never See It Like This Again
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