Buttery Bros Not Making Upcoming CrossFit Games Documentary
In a sit down interview with Morning Chalk Up, the Buttery Bros’ Heber Cannon and Marston Sawyers revealed that they will not be producing the upcoming documentary on the 2021 CrossFit Games.
The dynamic duo’s recent release of Resurgence — the documentary about the 2020 Games — was the number one downloaded movie on iTunes in America, and eight other countries.
One big thing: It shouldn’t come as a big surprise considering that CrossFit prefers to produce their own media in house.
- Up until the 2019 Games documentary, CrossFit produced all other documentaries like Froning, A Decade of Fitness, Redeemed and Dominant, etc. in-house.
- It wasn’t until Cannon and Sawyers were fired in the fall of 2018 and subsequently started their own media endeavor that CrossFit began sharing creative control over the documentary with outside media.
The big picture: By no means does this mean that the Buttery Bros are done making documentaries. Privately, they’ve shared ideas they have in the works and might even have teased in their most recent episode (minute 22). More importantly, it’s more likely we’ll see more creative projects from the dynamic duo without having their hands tied by CrossFit corporate and can gain more creative freedom by being independent.
So who’s producing the next doc? In a word: CrossFit. But, more specifically Mariah Moore, a longtime member of the CrossFit Games media team who “helped co-direct Fittest On Earth: A Decade of Fitness, as well as The Redeemed and Dominant” with Cannon and Sawyers.