Fiit Partners With Assault Fitness for New Program Focused on the AssaultBike
Owners of at-home AssaultBikes now have another way to test their skills and improve their physical fitness. The company has partnered with Fiit, a UK-based provider of interactive workouts, for a new digital program focusing on the AssaultBike.
One big thing: Fiit started in 2017 as a platform for bodyweight workouts. The company has since added dumbbell and kettlebell workouts. The latest addition is the partnership with Assault Fitness, which will launch on the Fiit app on January 3, 2022, for an early access group.
- There are three class concepts being added to the Fitt app, programmed by five in-house trainers and a network of many others. This list includes Gede Foster, Luke Baden, and Gustavo Vaz Tostes, the head trainer at WIT.
- The class concepts last 10, 25, or 40 minutes and fall into three categories – Sprint, Metcon, and Endure. Vas Tostes’, in particular, focuses on classes to build strength, power, and speed.
- Existing Fiit subscribers will not have to pay any extra money to get the AssaultBike workouts. They will have immediate access that also includes more than 1,000 other on-demand workouts from Fiit.
The new program focuses primarily on the AssaultBike Pro and AssaultBike Elite models. These two models each have Bluetooth connectivity, which provides Fiit with the ability to pull data from the workouts.
- Users of alternative Air Bikes will have access to the workouts on the app. They just won’t be able to compare their stats on the leaderboard.
Dan Shellard, CEO and Founder of Fiit: “We’ve been building this the software, the software and the platform, the backend infrastructure, to be able to handle things like real-time leaderboards, to be able to detect movements so that we can track the reps… all those in the studio setup. We had ready-made trainers that come from the functional fitness world.”
- “We kind of had the foundations there, so it was just a natural evolution. We didn’t have to build anything from scratch. All we needed to do was pull in the data from the AssaultBike.”
The app will include a points-based system that will tie into a leaderboard displaying stats on the screen. The app is available on iOS, Android, Samsung 2018-2021 TVs, Amazon Fire, Comcast Xfinity X1, Xfinity Flex, and Sky Q.
- The leaderboard showcases users from around the globe, giving them opportunities to compare stats. The app also stores performance data so the members can track their progress over time.
“When we looked at our data and our user base and the types of workouts that will keep driving long-term retention of our consumers, it was a functional fitness-style workout and a typical CrossFit-style workout using dumbbells and kettlebells,” Shellard said. “And so it made sense for us to go down that path. Obviously, there’s some great solutions out there in the market in the other spinning world and the rowing world, but what I felt was really missing was something for that audience.”
The Fiit team has a studio at their office, which they use to film content for the app “around the clock” and put it onto the app for subscribers. Some examples are the two-minute clips that Fiit took to the CrossFit Games and used to showcase the product and the leaderboards to the attendees. They focused on shorter clips to prevent lines from building up.
- “The way that those programs, the workouts, are structured, it’s working all three energy systems,” Shellard said. “We will have workouts very much focused on the short and sweet, powerful workouts.”
- “We’ll have the really – in the anaerobic threshold – really painful workouts and we’ll have some long and steady workouts as well to make sure we’re building complete athletes.”
The future plans: Fiit remains focused on the launch of the Assault Bike Pro and Elite partnership, but there are plans in place for the future. Fiit will try to incorporate more functional fitness equipment and will strive to design games that will keep the members battling against each other on the leaderboard for the foreseeable future.