GOWOD Now Official Mobility Partner of NOBULL CrossFit Games
CrossFit has made a major move ahead of the 2022 season. The organization has named GOWOD as the “official mobility partner” of the NOBULL CrossFit Games.
The details: The announced deal is for two years. It will involve direct support of the GOWOD app from CrossFit with the goal of helping athletes, coaches, and affiliates develop personalized plans to improve their mobility. These plans will feature daily routines, as well as those for both pre and post-WOD.
- GOWOD will kick off this partnership by serving as the presenting sponsor of the 2022 Open Announcements, as well as Quarterfinals coverage.
- GOWOD is offering each CrossFit Affiliate owner access to a free Premium Membership as part of this new partnership.
- CrossFit and GOWOD will continue to work on developing a discounted offering for the CrossFit Affiliate Partner Network (APN) as part of the two-year agreement.
Thibaud Saline, CEO of GOWOD: “GOWOD was born as an idea among three friends, in a CrossFit affiliate less than four years ago, and it has quickly grown into the world’s leading personalized mobility app. Given our deep connection with the CrossFit community, we are thrilled at the opportunity to take our efforts to the next level through this partnership.”
Why this matters: There are several top athletes that use GOWOD on a daily basis. The list includes five-time CrossFit Games champion Mat Fraser, defending champion Justin Medeiros, Brooke Wells, Jayson Hopper, Jamie Simmonds, Amanda Barnhart, and Jacob Heppner among many others. Even the Buttery Bros–Marston Sawyers and Heber Cannon–have a dedicated section in the GOWOD app for their Litter Box move. Now GOWOD will have an even bigger presence throughout the CrossFit Games season.