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Athletes Cash In During 2022 NOBULL CrossFit Games Using Reebok Bonus Program

August 16, 2022 by John Newby

Photo Credit: Enrique Villaseñor | @enriquevmedia

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The Reebok Bonus Program, which is now in its second year, awarded $258,000 in total prize money across all divisions at the CrossFit Games to athletes who won an event wearing an pair of eligible Reebok shoes. The program awards $12,000 to individuals and teams, and $1200 to age group and adaptive divisions.

In total, 273 athletes across all divisions participated in the program which awarded an estimated $258,000 in prize money. Reebok is still tabulating and verifying results and eligibility requirements pending drug test results.

One big thing: It’s hard to overstate the earnings opportunity, especially for team, age group and adaptive divisions this program affords. Of the $258,000 awarded, $234,000 was awarded to those divisions.

Masters were the largest earners with 90 participants, bringing in $85,200 across all divisions.
$84,000 was awarded to team competitors, led mostly by CrossFit Mayhem and their five eligible wins, earning $60,000.
Teen athletes earned $18,000.
Adaptive athletes earned $46,800, In terms of percentage, more than 75% of adaptive athletes signed up for the program, by far the highest of any division.

One key stat: CrossFit Mayhem has earned a combined $134,000 over the past two years, that’s 67% in additional earnings on top of the $200,000 for winning the Affiliate Cup.

The big picture: The number of participants in the Masters, Teen, and Adaptive divisions is crucial considering the differences in their prize purses from the individuals and teams. These athletes don’t earn money for event wins from CrossFit, but Reebok fills that gap, adding $150,000 in payouts, a 44% increase in overall earnings.

For what it’s worth, CrossFit doesn’t award teen athletes prize money even if they win the title, so the only way to earn cash is by participating in the Reebok Bonus Program.
Long-time individual Games athlete Chyna Cho, who made her masters debut, said: “Competing for the first time within the Masters division was an absolute honor. And to make the experience even more special, I was proud to see a majority of my fellow competitors sporting the Nano X2s via the Bonus Program – it’s clear Reebok is committed to all athletes and is here to stay.”
Cho added $2400 to her $5,000 payout through the program.

Crucial support: One of Reebok’s big moves for the 2022 NOBULL CrossFit Games was increased support of the adaptive athletes. The shoe company introduced a new eligible shoe for the adaptive athletes, the Nanoflex Parafit TR, and awarded an estimated $46,800 to the participating athletes.

Along with the introduction of the new shoes, Reebok made a $50,000 donation to the Adaptive Training Academy (ATA), “a non-profit and service-disabled veteran owned small business dedicated to providing high-quality, research-based education and guidance to enable accessible and inclusive fitness training for everyone, regardless of ability.”