Born Primitive’s Veterans Day Campaign Leads to Massive Donation

November 28, 2022 by
Photo Credit: Born Primitive
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Born Primitive, the veteran-owned apparel company based in Virginia Beach, set out with the goal of raising $100,000 for Veteran causes on November 11-13. The campaign was a raging success.

Remind me: Back in 2021, Born Primitive made a pledge to donate 100% of its profits from Veterans Day sales to charitable organizations. The company raised $75,000 for veteran causes and then set a goal of $100,000 for the second year of the campaign.

  • In order to achieve this goal, Born Primitive used its profits from sales on Veterans Day, as well as the rest of the weekend. The event lasted three days as CrossFitters were able to purchase a wide variety of gear.
  • The profits from these sales were split evenly between three pre-selected veteran charities – the Best Defense Foundation, Navy SEAL Foundation, and Tunnel To Towers Foundation.

A special event: Born Primitive celebrated hitting the goal by putting on a special event. The company held a community workout in Virginia Beach with the Navy SEAL Foundation. This event included the presentation of a $125,000 donation, which is the most Born Primitive has ever donated in a lump sum. 

Bear Handlon, Born Primitive Founder and CEO: “We challenged our customers to shop our website in support of a great cause on Veterans weekend, and they came through for our Vets in a huge way. These charities are doing incredible things for our Veteran community, and we are proud to have a platform that allows us to give back in such a meaningful way.”

Continued progress: Born Primitive, which began in a garage, has always had the mission of supporting those in need with donations. The company began with smaller moves as it was able but continued to increase them as it grew in size. 

  • The 2022 Veterans Day campaign continued this goal. Born Primitive was able to donate close to $300,000 total, which brought its overall number to $1.5 million since 2014. 
  • The future remains bright for Born Primitive. The company will continue to launch new apparel focused on the CrossFit community, and it will continue to focus on raising even more money for veteran causes and others in need in the coming years.

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