CrossFit Businesses Rally for Maui

August 14, 2023 by
Photo Credit: Jump Ship @jumpshiptraining
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As the world has been watching the aftermath of the catastrophic wildfires that all but destroyed the historic town of Lahaina in Maui, HI—and has led to 96 confirmed deaths (as of Monday, August 14)—various CrossFit businesses have been stepping up to offer whatever small help they can. 

What They’re Doing

Jump Ship Training: The Hawaii-based programming company has created t-shirts and crop tops to support Lahaina CrossFit and their members. Two days after launching the fundraiser, they had already sent Lahaina CrossFit $2,000.

Lifting Culture: The apparel company has launched a fundraising campaign—a “Lift Maui Up” t-shirt—where 100 percent of the profits from the sales will go to support immediate and long-term relief efforts in Maui. Donations will go to Aloha United Way.

FITAID: Throughout the month of August, the popular drink company will be donating five dollars from every purchase of FITAID Hawaiian Nectar to the Maui Strong Fund, a foundation committed to supporting those affected by the fires. 

Hawaii Community Foundation: Though not specific to CrossFit, the Hawaii Community Foundation is also accepting donations to be distributed to those in need in Lahaina.

From ground zero: Among the thousands from Lahaina who have been displaced are six-time individual CrossFit Games athlete Chyna Cho and her husband Freddy Camacho, also a former Games athlete, who were forced to evacuate their home in Lahaina on August 10 and are currently staying with friends.

  • “We bounced when the flames got a few hundred yards away,” Camacho wrote on Instagram, adding that their home wasn’t destroyed, but two of the five buildings that make up their complex were.
  • “We have so many friends who lost their homes and their livelihood…We have been running around trying to help where we can. Not going to leave Lahaina,” Camacho told the Morning Chalk Up, adding that “data (and) cell service is sketchy and comes and goes. We really don’t know what’s going on in the outside world.”

That being said, Camacho confirmed that the gym where he and Cho train, Lahaina CrossFit, is still standing, and the owners “are committed to opening back up.” 

“This island is truly amazing. Everyone is pulling together to take care of everyone else. So much Aloha!”

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