Zen Planner Says More Gyms than Ever are Closing, Offers Solutions for Long-Term Business Success

October 5, 2023 by
Photo Credit: Daxko

Long-time gym software company Zen Planner has noticed a trend they’re not that stoked 

about: 50 percent “or so” of their customer cancellations are the result of the gym closing permanently.

  • “That’s definitely higher than what we have seen in the past,” said Michael Wuest, a former gym owner for 10 years and the Vice President of Marketing for both Zen Planner and SugarWOD, both of which are owned by the parent company Daxko.

The cancellations are a blend of both new gyms who have been in operation for two or three years, and gyms who have been around for a decade-plus, Wuest said.

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