Reebok, F45 Training Announce Global Partnership
On October 16, Reebok and fitness brand F45 announced a new global partnership.
In a press release, the iconic footwear and apparel brand, famous for its Nano training shoe line, announced a multi-year collaboration with F45 Training.
- “As part of the partnership, Reebok becomes F45’s official partner for performance footwear, apparel, and wearables,” Reebok said in a press release.
In 2026, Reebok plans to outfit all F45 coaches in custom-designed uniforms and debut an exclusive co-branded member collection.
Separately, Reebok introduced a Smart Ring, a wearable device that monitors training, recovery, and lifestyle. This innovation capitalizes on the rapid expansion of the fitness industry and the broader health and wellness sector that has surged in recent years.
- F45 launched its first studio in 2013 in Sydney, Australia, and has since grown to over 3,300 studios in over 67 countries, according to the F45 website. The fitness classes offered at F45 studios typically last 45 minutes and combine functional fitness and cardio with circuit training.
The Reebok and F45 partnership will also feature custom collaboration workouts, events, and digital storytelling. The brands are planning a Forward (FWD) launch event to celebrate the collaboration on Thursday in Boston, MA. Other activations will take place in key cities, including London, Sydney, and New York.
- “At Reebok, our mission has always been to inspire people to move, train, and live with confidence,” Todd Krinsky, CEO of Reebok, said in the press release. “This partnership with F45 Training brings together two brands rooted in performance and community.”
The bottom line: Reebok’s partnership with F45 marks more than a brand collab — it’s a statement about where functional fitness is headed.
Once a boutique startup, F45 has evolved into a global force, and teaming with an iconic training brand like Reebok cements its place in the mainstream fitness landscape.
Credit: Reebok
