UK Coaches Will Kane and Fraser McKenzie Join Brute Strength
Brute Strength has added two UK-based coaches, Will Kane and Fraser McKenzie, to its expanding team to help the training camp grow its reach into Europe.
- “Fraser and Will bring deep regional knowledge of the UK and European CrossFit landscape, and they will be key contributors to Brute’s growth and success in those markets,” Brute Strength CEO Matt Torres told the Morning Chalk Up.
Torres said he first connected with McKenzie, who coaches CrossFit Games athletes Aimee Cringle and Aniol Ekai, at last summer’s Games in Albany, NY.
- “I was impressed by what he and Aimee Cringle have accomplished in a relatively short time,” Torres said.
So Torres took the initiative to get to know McKenzie and his business partner at Team Training, Will Kane, and quickly realized that their mindsets “aligned” well with Brute.
Further, Torres liked the fact that Kane has also been coaching in the HYROX space, “so he brings another dynamic to a staff of coaches,” Torres said.
- “Together, they’re a goldmine for Brute,” Torres added.
Rounding out Brute’s coaching team are El Senouvor, Lindsey Przylepa, Daniel Condon, Dex Hopkins, Jaydyn Whatatope-Stewart, Amber Leonard, Jeff Cooper, Brian Foley, and Justin Cowart.
What They’re Saying
In a press release Brute issued last week, Kane described joining the Brute team as “more than a move. It’s a step into a bigger stage,” which will provide them access to global resources and a community that “amplifies what coaching should be.”
McKenzie added, “Our athletes are familiar with our methodology. With Brute, we get to layer on best-in-class delivery, technology, and support. We’re excited for this next chapter.”
Remind Me
What Brute Strength has achieved at the CrossFit Games in the past two years is unmatched.
In both 2024 and 2025, Brute had two men on the podium, including the champion, and three men among the top four.
- James Sprague finished first in 2024 and third in 2025; Jayson Hopper won it all in 2025 after finishing fourth in 2024; and Dallin Pepper logged a second-place finish in 2024 and a fourth-place finish in 2025.
More recently, Brute has also signed additional Games athletes, including three-time Games competitor Nick Mathew and two-time competitor Hattie Kanyo.
The Big Picture
Brute strength has become an undeniable force in the sport, and Torres believes adding Kane and McKenzie will only enhance what they already have and help them keep working toward their ultimate goal of putting athletes on the podium.
- “Our number one goal is to win, and Fraser and Will are a tremendous asset in that mission. They will help elevate our athletes, our brand, and our results on the competition floor,” he said.
