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Gas Station CrossFit

Feb 5, 2018 by

The problem.

By 2030, there are expected to be more than 71 million autonomous vehicleson the road. So what’s going to happen to the tens of thousands of service stations around the country once gasoline isn’t as much of a necessity?

Get pumped.

Reebok and global architecture and design firm Gensler have concocted a novel concept to solve this problem, which they’ve cleverly named “Get Pumped”. The idea is to reinvent existing gas stations across the country as Fitness Hubs — so you can fuel up with a quick WOD or a meditative recharge while on the road.

Austin Malleolo, head of Reebok fitness facilities said, “This design work with Gensler allows us to imagine a future where there is zero barrier to entry for an opportunity to work out and be healthy. Consumers may not need gas stations anymore, but instead of wasting them, we’re recycling them, and maximizing the space so that they become places of community.”

The deets.

The concept includes three different types of facilities: The Network, where major interstate rest stops can be converted into full re-fueling stations including CrossFit and spinning classes. The Oasis, which focuses on mental and physical rest and includes farm to table offerings and juice bars. And The Community Center, where folks can recharge electric cars, attend nutrition classes, and even get in a quick pop-up CrossFit WOD.

Ok, we’re pumped.

Sounds rad, right? While this may be tiny seed of a concept right now, with companies like Reebok and Gensler behind the wheel, this may just be our future reality.



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