NOOMA Gets Certified B Corporation
On Monday, another company emerging out of the fitness space made headlines — Nooma announced they received their B Corporation and vegan certifications. They were also awarded Best New Organic Food and Beverage at the 2018 KeHE Summer Selling Show.
They’re the first B Corporation in the Sports Drink Category.
What on Earth is a B Corporation?
No, it’s not a second-rate company. It’s not like first comes the A-listers, then the B-listers, then the C-listers, then the “going outta B” listers. We’re pretty sure there’s a list for that somewhere but that’s not what we’re talking about here.
A B Corporation is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. B Corps are for-profit companies certified by the nonprofit BLab to meet rigorous standards of social and environmental performance, accountability, and transparency.
OK, gotcha. Anything else?
In September 2017, they secured a nationwide deal with Whole Foods. As of right now they have one sponsored CrossFit athlete and his name is Scott Panchik. We also saw Brooke Wells sampling some a few weeks back. Smart money says, keep an eye on Nooma.