Earlier this year, NOCCO made their U.S. debut, opening their first U.S. office in Venice, CA. Since then, the No Carb Company’s BCAAs have been popping up in gyms all over California, where the Swedish-based company now has 150 affiliate retailers.

In addition to bringing the beverage to the CrossFit Games for the first time, they’ll also be sending more than 20 sponsored athletes — called “ambassadors” — to compete, including Tia-Clair Toomey, Samantha Briggs, Frederik Aegidius and Gabriela Migala.

That’s a lot of athletes.

According to their press release, NOCCO has embraced the CrossFit realm, including attending multiple Sanctionals like Strength In Depth and the Lowlands Throwdown because it embodies their core values — strength, passion and dedication.

“We have made a concerted push in the functional fitness space and signed several leading functional fitness ambassadors in the past year. We’re excited to strengthen further in the field and support our athletes both in this year’s CrossFit Games, and in their future successes.” —  Louise Nobel, Global Brand Manager for NOCCO. 

NOCCO is everywhere.

NOCCO has also turned out in force at multiple Sanctionals, including Strength In Depth and the Lowlands Throwdown. In August, NOCCO will be in the Vendor Village at the CrossFit Games, supporting their athletes and sharing NOCCO with visitors. 

“It’s amazing to see how well the product has been received in the functional fitness community across the US. We are very excited to be at the 2019 Reebok CrossFit Games and, of course, to cheer on all our incredible competing athletes!” – Jessica Linder, Marketing Manager for NOCCO writes. 

In August, NOCCO will be in the Vendor Village at the CrossFit Games, supporting their athletes and sharing NOCCO with visitors.


CrossFit Games

Tia-Clair Toomey | Sam Briggs | Frederik Aegidius | Gabriela Migala


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