Offering Cash Incentive, Australian CrossFit Championship Taps Athletes to Sell Tickets

Mar 2, 2020 by

Less than a week out from the Australian CrossFit Championship, the event has launched another unique initiative to boost last-minute ticket sales. The “Athlete Initiative” is encouraging those competing to sell tickets and each athlete has a unique purchase code to track their sales.

  • For every ten tickets an athlete sells, they will receive in cash the face value of the tenth ticket sold and so on for every additional ten tickets.
  • The event organizers told athletes: “As the sport of fitness grows, we aim and hope to grow our support to all competitors that support us and our community.” In essence, ACC recognizes the financial stress the season can have on athletes and hopes to give back in some way.
  • You might recall this is the second sales initiative by the event. The first — for every 100 tickets purchased –the ACC will sponsor a sufferer of Type 2 Diabetes with a three-month affiliate membership. CrossFit HQ announced it will match this sponsorship dollar for dollar.

ACC has been unapologetic about its focus on community, encouraging spectators to be on location at the Gold Coast Convention Centre. Event director Darren Coughlan said the aim of the ACC is to foster the growth of the local CrossFit community and cultivate a sustainable future for athletes in Australia.

  • It’s also why there’s no livestream and instead, a focus on live competition, Coughlan told the ACC Insider Podcast.
  • “There is no community, sitting at home watching online, that’s not community,” he said “Bums on seats, there’s no participation by hitting a like button on Facebook … It means absolutely nothing,” he added.

While Coughlan is keeping his cards close to his chest at what both competitors and spectators can expect at ACC 2020, he’s hinted that there will be a unique community focus.

  • “The Fittest Spectator” will involve fans competing in vendor village –– much like The Gauntlet recently seen in at Wodapalooza in Miami, FL.
  • Volunteers will also get in on the action Coughlan revealed on the ACC Insider podcast: “I’m putting the judges through a workout, where they get judged by the athletes,” he said.

As a media partner, the Morning Chalk Up team will be on the ground at the Gold Coast Convention Centre to bring you live updates and daily recaps. 


Australian CrossFit Championship



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