O2 Recovery Supports Know Your Rights Camp in Juneteenth Fundraiser
Following weeks of unrest and protests across the nation and in response to the recent turmoil within the CrossFit community, O2, a recovery drink brand sold at gyms throughout the United States has pledged to donate thousands of dollars in celebration of Juneteenth and in support of the Black Lives Matter movement.
One big thing: O2 Recovery has stepped up significantly over the past several months to support the fitness and gym-owner communities. With partner brands it launched the “Community Coalition” and “#StayforMay” campaigns to help gym-owners weather the COVID-19 lockdown storm, and now it is making a firm stand in support of the African American community.
The details: O2 will donate 100% of its profits on Juneteenth (June 19) to the Know Your Rights Camp with the goal of raising awareness about Juneteenth, a day that celebrates the end to slavery in America.
- This initiative comes on the heels of O2 facilitating a $10,000 donation to Steve’s Club, a nationwide organization that offers free group fitness classes to economically disadvantaged children, many of whom come from communities of color where social inequality runs rampant.
- FNX Fitness has partnered with O2 and will also donate 100% of its profits to the Know Your Rights Camp on Juneteenth as well.
- Know Your Rights Camp’s “mission is to advance the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders.
From O2 Founder and CEO: “Within the four walls of a gym, people share the common bond of fitness, sweating together without regard for differences in race, gender, or sexual orientation. Yet beyond those four walls, the Black community faces systematic racism and inequality.”
- “This is an opportunity to extend the mindset we practice in the gym to help address these issues on a broader scale. O2 stands with the Black community, which is why we’re making this pledge and offering an opportunity for our community to take action,” Colina continued.
- Games athlete and gym-owner, Elijah Muhammad: “I’ve been a part of the CrossFit community for 10 years and never faced racism inside the gym, just some discomfort being a black athlete in a predominantly caucasian sport. However, as a black man in America, I’ve encountered racism far too often. This is an opportunity for people to learn, to take action, and to help bridge the gap between the world inside our gyms and out.”