Justin Medeiros is the Newest and Youngest Rogue Athlete
Prior to the holidays the reigning third “Fittest Man on Earth” received an early Christmas present from Rogue Fitness. The leading equipment manufacturer and brand company announced Justin Medeiros as the latest CrossFit Games athlete to join their roster. Medeiros and his trademark mullet took to social media to share his excitement, stating how it’s been a dream of his since he was a kid to become a Rogue Athlete.
The bottom line: Rogue’s roster includes a who’s-who of the sport’s greats including every CrossFit Games men’s champion since the 2009 Games (Mathew Fraser, Ben Smith, Rich Froning, Graham Holmberg and Mikko Salo). Of the 20 CrossFit athletes signed to the Rogue roster, Medeiros is the youngest at 21 years old, signaling that Rogue believes what most in the CrossFit community have predicted, that he is the future of the men’s division and a champion-in-waiting.
- Medeiros was the youngest athlete in the men’s division at the Games, most notably pushing Fraser in the Ranch Loop at the 2020 Games on his way to a podium finish and being named Rookie of the Year.
- His performance at the Games prompted CrossFit Director of Sport Dave Castro to label Medeiros,“the future of CrossFit,” saying, “Regardless of where (Medeiros) ends up this weekend, his very presence here represents the seismic shift that is occurring in the sport.”
- Rogue joins Reebok as one of the brand leaders of the sport signing young athletes to exclusive sponsorship deals.
- Earlier this year Reebok signed Haley Adams and Saxon Panchik as well as Amanda Barnhart to their stocked roster of athletes.