Amanda Barnhart Joins Reebok’s World-Class Line-Up, Fifth Sponsored Athlete Added this Year

December 14, 2020 by
Photo credit: BC Visions
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Today, Reebok announced it has added yet another well-known CrossFit Games athlete to its sponsored ranks: Amanda Barnhart. 

  • REEBOK: “Barnhart joins a growing list of world class athletes as part of the Reebok team, including partners who range from fitness veterans and legends like Rich Froning Jr. and Annie Thorisdottir to top rising talent like Saxon Panchik and Haley Adams.”

Stat de Jure: In 2020 alone, Reebok has added a total of five athletes, including Barnhart: Saxon Panchik, Haley Adams, Chyna Cho and Christian Harris.

One big thing: Adding Amanda Barnhart to their roster is yet another confirmation that Reebok plans to be a leader in the CrossFit ecosystem for years to come. Her sponsorship solidified once more their commitment to the community.

  • “We’re thrilled to welcome Amanda into the Reebok family,” said John Lynch, Reebok’s vice president of partnerships, in the press release. 
  • “She naturally embodies so many values we hold close to us as a brand. She is a fierce competitor with a contagious spirit and passion for inspiring others,” he continued.
  • “Like so many of our training partners, she will be a critical piece in helping us develop, test and promote world-class products, like our Nano training shoe franchise, that we’re laser-focused on supporting the always evolving fitness community with,” Lynch concluded.

About Amanda: Barnhart made her first appearance at the Reebok CrossFit Games in 2018, finishing 15th. She followed that up with two straight 7th place finishes in 2019 and 2020. But even before she entered into the competitive spotlight, she shared she was a fan of both the sport and Reebok apparel. It was at the Games where everything fell into place.

  • “At my first CrossFit Games in 2018, when we got fully equipped in all Reebok gear, I really fell in love with the products,” said Barnhart.
  • “It’s always been a dream of mine to be a Reebok athlete. I take pride in aligning myself with brands like Reebok who share the same value as me,” she continued.

The bottom line: While there is still uncertainty surrounding the exclusive title sponsorship of the CrossFit Games — a role that Reebok has played for the past ten years — the signing of five athletes in 2020, including young stars and perennial contenders, shows that the footwear and apparel company remains committed to the sport.

One last thing: In partnership with Reebok, the Morning Chalk Up is giving away a pair of Reebok Nano X signed by Amanda Barnhart, a Morning Chalk Up RX+ membership and a signed Morning Chalk Up T-shirt. The winner will be announced in Friday’s edition of the Morning Chalk Up newsletter. 

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