FIRST LOOK: The New Reebok Nano X

April 13, 2020 by
Image courtesy of Reebok International Ltd.
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Reebok just unveiled the first look of the 10th-anniversary edition of the iconic CrossFit training shoe — the Nano X. While the shoe won’t be available to the general public until May 5 — April 28 for Reebok UNLOCKED members — Morning Chalk Up was granted early access to “it’s most versatile trainer yet,” which comes about 11 months after the Nano 9.0 was released.

  • Tal Short, Senior Product Manager of Training Footwear at Reebok: “We’ve innovated the Nano for ten years to reach the standards set by the loyal Nano community. We listened to athletes of all levels from around the world for guidance throughout the Nano X creation process. The result is a shoe that represents a decade of dedication that we are excited to offer to a fitness community well beyond just the box.”

What you need to know:

  • Release date: Public access to purchase the official CrossFit shoe will begin May 5, but Reebok UNLOCKED members can start purchasing on April 28.
  • Nine colorways will be available to choose from.
  • Reebok launched its Home Fitness Hub that features free workouts, tips and advice from trainers and is the best place to get ideas for how to use your Nanos.

One other thing: This could be the final year of an exclusive CrossFit shoe? This time next year, Reebok’s contract granting it exclusive rights to use the CrossFit mark on apparel will have expired. Founder Greg Glassman has previously expressed that he no longer wants to offer exclusive licensing to apparel companies and envisioned multiple companies creating a line of CrossFit shoes.

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