CrossFit Reveals New Schedule For 21.3
Fans of the Open announcements will have to set their alarms a little bit earlier for week three.
During the 21.2 workout announcement broadcast it was revealed that the start time for the 21.3 announcement will be shifted to 12:00 PM PST to accommodate viewers outside of the United States:
Why this matters: Since the advent of the Open, the workout release — and after 2013 the subsequent live Open announcement live stream — has always started at 5:00 PM PST due to the CrossFit Media headquarters being based in California.
- The shift in start time signals a shift in focus to better accommodating communities and audiences outside of the United States, a goal repeatedly stated by Eric Roza and his team in turning CrossFit LLC into a more globally conscious company.
- In previous seasons international Open announcement locations, like the 17.1 matchup of Sam Briggs and Kristin Holte in Paris, France, and the 18.1 matchup between the two in Sao Paulo, Brazil, were forced to take place late at night while still adhering to the 5:00 PM PST start time.
New time, who this: The new start time places the announcement in prime viewing viewing windows for markets like Brazil, the United Kingdom, France, Italy, and Spain, which represent the next five biggest markets for CrossFit outside of the United States.
- Accounting for the time difference the announcement will take place at 4:00 PM in Brazil’s biggest markets of Sao Paulo, and Rio De Janeiro. It will kick off at 7:00 PM in the United Kingdom, and 8:00 PM in the remaining three markets.
Oh brother, where art thou: The international contingent will be treated to a Panchik family throwdown as Saxon Panchik will square off head-to-head with big brother Scott Panchik in a battle of two top-10 finishers from the 2019 CrossFit Games.
- A special matchup for charity between Ben Smith and Elijah “EZ” Muhammad will also be featured as they square off to raise money for two different charities. Smith will be representing Krypton’s Compete For A Cure which raises money for the St. Jude Children’s Hospital, and Muhammad will be representing Project Onyx which provides fitness and mentorship opportunities for underpriviledged children of color.