From Whiteboard Discussion to Paid Programming, CrossFit Affiliate Program Hits the Market With About 2,000 Affiliates, $4 Million Annually

January 4, 2022 by
Photo Credit: Courtesy of SugarWOD Blog Article 'CrossFit Launches Affiliate Programming and Coach Development Service'

For the past six months, CrossFit affiliates have had the opportunity to test out the CrossFit Affiliate Programming free of charge. But with the change of the calendar year, CAP officially hit the market and affiliates will now pay for programming.

At the launch of CAP, membership exploded with nearly 1,800 affiliates signing up in just the first 24-hours. Since then, well over 4,000 affiliates took advantage of the program leading into the New Year. The question now is – how many plan to stay with the $150 monthly fee?

  • “In terms of what we think will transition to the paid product, we’ll keep that tight but we’ve spit out a number that we’re super confident in and that’s based on usage, downloads, and what individuals are viewing of the product,” said Gary Gaines, the general manager of global affiliates and international with CrossFit.
  • Of the more than 4,000 affiliates signed up, Gaines says around 2,000 are regularly using and active with the programming – foreshadowing their expectation of affiliates that will continue with CAP come January 1.
  • “Will it be all 4,500? No, I’ll confidently tell you that but we should see about half of those transition to the paid product,” continued Gaines.

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