From Whiteboard Discussion to Paid Programming, CrossFit Affiliate Program Hits the Market With About 2,000 Affiliates, $4 Million Annually
For the past six months, CrossFit affiliates have had the opportunity to test out the CrossFit Affiliate Programming free of charge. But with the change of the calendar year, CAP officially hit the market and affiliates will now pay for programming.
At the launch of CAP, membership exploded with nearly 1,800 affiliates signing up in just the first 24-hours. Since then, well over 4,000 affiliates took advantage of the program leading into the New Year. The question now is – how many plan to stay with the $150 monthly fee?
- “In terms of what we think will transition to the paid product, we’ll keep that tight but we’ve spit out a number that we’re super confident in and that’s based on usage, downloads, and what individuals are viewing of the product,” said Gary Gaines, the general manager of global affiliates and international with CrossFit.
- Of the more than 4,000 affiliates signed up, Gaines says around 2,000 are regularly using and active with the programming – foreshadowing their expectation of affiliates that will continue with CAP come January 1.
- “Will it be all 4,500? No, I’ll confidently tell you that but we should see about half of those transition to the paid product,” continued Gaines.
This content is available exclusively to Members
Become an member and start enjoying full access to all our community and sports content, and an ad-free experience.
- Exclusive content
- Ad-Free web/app experience
- Comments on articles
- Exclusive 15% WIT discount
- $1 per month for the first 4 months, $8 each month after
- Exclusive content
- Ad-Free web/app experience
- Comments on articles
- Exclusive private Facebook Group
- Regular coffee breaks hang outs
- Exclusive 15% WIT discount
billed annually
Already a member? Log In.
Get the Newsletter
For a daily digest of all things CrossFit. Community, Competitions, Athletes, Tips, Recipes, Deals and more.
"*" indicates required fields
