Industry

CrossFit Announces Change to Affiliate Programming Service

April 28, 2022 by
Photo Credit: CrossFit LLC
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CrossFit has announced that beginning May 2, CrossFit Affiliate Programming (CAP) and CrossFit.com will be programmed separately.

The details: For the past several months, CAP and CrossFit.com daily programming has been aligned, but in an effort to increase the exclusivity of CAP, that will no longer be the case.

  • In the email, CrossFit explained the change: “Due to a desire to strengthen the value of CAP, we want to increase the exclusivity of our programming service.”

“CAP can continually address and prioritize our affiliate’s needs,” the email continued, “this includes equipment considerations, seasonal programming, weekend class schedules, and the best days for benchmark workouts.”

Remind me: CAP was initially unveiled in June of 2021 and rolled out over the next six months, first as a free trial service and now as a paid subscription at $150 per month. (CAP is currently available for a one-month free trial.)

  • CAP was created by Austin Malleolo, James Hobart and Spencer Hendel and not only provides daily class plans, but also focuses on coaching development. When the service was first announced, Nicole Carroll, CrossFit’s General Manager of Training and Education stated that “daily coach development is what will set CAP apart.”

Membership grew fast, with nearly 1,800 affiliates subscribing in the first 24 hours and that number reached 4,000 by the end of 2021.

Why this matters: The free daily WOD on CrossFit.com (“mainsite” for you OGs) will continue and will follow the three days on, one day off approach. It will still offer scaling options and movement demonstrations as well.

The move to distinguish CAP though, is clearly to highlight its value as a paid subscription.

  • In the email announcement, CrossFit emphasized its selling points: “CAP is created by expert coaches, affiliate owners and CrossFit Seminar Staff head trainers, and delivers programming seven days a week … with our daily class plans, we can help improve class consistency and effectiveness.”
  • “We provide ongoing coaching development through the daily class plans–including a warm-up, skill work, focused coaching, and cool-down–and workout overview videos, educational tips, exclusive demos, and a progressions video library.”

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