CrossFit Games

Which CrossFit Games Athlete Won the Instagram Games?

August 15, 2022 by
Photo Credit: Athlete’s Eye Photography
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Like it or not, when it comes to an athlete’s ability to build a brand, pick up sponsors and earn a living, social media matters. And never is there a better opportunity for the CrossFit athlete to see an uptick in followers than during the one week of the year when their sport is on stage in front of the world at the CrossFit Games.

This Year’s Instagram Followers Results:

The top three individual athletes in the who picked up the most followers game were all women, led by Dani Speegle, who picked up 37,805 new followers over the course of the CrossFit Games week. She was followed by silver medalist Mal O’Brien (34,713) and Tia-Clair Toomey with 31,385.

  • The top three men were champion Justin Medeiros (24,625), followed by Ricky Garard (22,205) followed by 10th place finisher Guilherme Malheiros (20,896).
  • When it comes from a percentage of followers perspective, Elisa Fuliano, who now has more than 12,000 followers, came out on top by adding 34.27 percent.

One big thing: When it comes to attracting new followers, apparently it pays to dominate the max lift event, as both Speegle and Malheiros put on a show when they topped the sandbag-to-shoulder event on Saturday night. 

  • Further, last season Malheiros picked up the third most followers of any athlete after winning the max snatch event.

Worth Nothing: When we compare the raw numbers to last year, nobody came even close to picking up as many followers as the top six did in 2021.

  • Brandon topped the field last season with adding 77,702 followers, while sixth place Brooke Wells added 38,590. Interestingly, Brandon actually placed higher overall this year than last—fourth this year compared to 11th in 2021—yet added significantly less followers this year (24,209) than in 2021.

Just for fun: The CrossFit Games Instagram account took the top spot over any athlete who competed last week. They picked up 57,009 followers during the week of the Games. 

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