Are Paid Ads Necessary for the Small Gym Owner?

September 13, 2022 by
Photo Credit: CrossFit LLC: https://www.instagram.com/crossfit/

Should I be paying for digital advertising to capture more leads? How much should I be spending a month? Google, Facebook, Instagram ads? Or all of the above?

If you’re a small gym owner, you have probably asked yourself those types of questions.

The answer, according to gym business coach Will Hurst, the founder of Big Little Gyms—a gym mentorship company that has worked with hundreds of CrossFit affiliates and other gyms—isn’t black and white. 

For some gyms, especially newer gyms, it might be a good idea, Hurst said. But for most gyms, especially mature gyms who have been around for a while, there’s often an easier, more effective way to bring in new clients.

The way: Learn to maximize your organic leads capture first.

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