Reebok Introduces Madison Travel Fund Program for the 2023 Games
New for the 2023 CrossFit Games, Reebok has just announced the Madison Travel Funds Program. This is the brand’s most inclusive program yet, and offers athletes the chance to win monetary travel funds via an Instagram sweepstakes-style program.
The details: At a grand total of $100K, Reebok will give $2,000 to 50 total winners across all competition divisions, with everyone eligible for equal earnings. Additionally, the 50 winners will be given 10 pairs of Nano X3 to give to their local box.
- This year’s program will also extend beyond those competing in Madison by providing opportunities for local boxes to win new Nano X3s for their members. In total, 200 pairs of Reebok’s new Nano X3 Training Shoes will be gifted to the wider training community in celebration of this year’s competition.
Participating athletes in the Reebok Travel Fund Program will be given early gifting access to Reebok’s latest Nano X3 colorway pack, Nano X3 Bold.
- “We launched the Madison Travel Fund to not only support more athletes but to support and celebrate the wider community around them,” says Caroline Machen, VP of Global Marketing at Reebok. “With this program, we wanted to champion all those on the sidelines who help make the Games so special for athletes, their friends and family who are cheering them on in Madison and the members at their local Box rallying for them back home.”
Athletes may use their winnings to any capacity that supports travel expenses for themselves and their community. These funds are meant to provide financial support for competing athletes, but could also be put towards the support of their friends, family, and fans who will be making the trip to Madison to cheer them on.
How it works: Games athletes must first register with [email protected]. They will then receive confirmation and be shipped Nano X3 Bold footwear. (Gifting cannot be guaranteed past July 26, and delivery can take up to four days. Athletes are suggested to request shipping to their Madison lodging, if possible.)
Athletes must compete wearing the Nano X3 Bold pack, and share two in-grid Instagram posts in the Nano X3 Bold between July 30th and August 7th, highlighting how they’re bringing that classic bold, and irreverent energy to this year’s competition thanks to Reebok and the Nano X3 Bold Pack.
Finally, they must tag @Reebok and use #NanoX3Bold to be entered to win. The more posts on Instagram in the Nano X3 Bold will result in additional sweepstake ‘entries’ for a stronger chance of winning.
The Madison Travel Fund Program winners will be selected at-random via traditional social sweepstake standards. All winner announcements to be made 30 days post competition.
For boxes eager to win 10 Nano X3 pairs for their community, they must share one in-grid Instagram post between July 30th and August 7th, highlighting how their box exudes that electric Reebok energy that deserves new Nanos; tagging @Reebok, using #NanoX3BoldBox to be entered to win.
To join the Madison Travel Fund Program and be gifted the Nano X3 Bold, athletes must email [email protected] with the following: your name, competition division, Instagram handle, U.S. footwear sizing and U.S. shipping address. The deadline to apply is 12:00 pm ET on July 26th.